Research and Markets: 4Q.2011 Italy Mobile Payment Market Forecast 2010 - 2016: Gross transaction value of mobile payments in Italy to rise to $38 billion in 2016

(M2 PressWIRE Via Acquire Media NewsEdge) Dublin - Research and Markets (http://www.researchandmarkets.com/research/ksvvs3/4q_2011_italy_mobi) has announced the addition of IE Market Research Corp.'s new report "4Q.2011 Italy Mobile Payment Market Forecast 2010 - 2016: Gross transaction value of mobile payments in Italy to rise to $38 billion in 2016" to their offering.

Italy Mobile Payment Market Forecast provides a comprehensive forecast of Italy's mobile payment market. It covers annual forecasts of mobile payment users; mobile payment transactions by technology (such as NFC, SMS, WAP, USSD); and mobile payment transactions by type of purchase (such as merchandise, digital products, ticketing, mobile money transfers, bill payments, and pre-paid top-ups).

Together with this comprehensive dataset, you will get a PowerPoint presentation which provides you with an overview of key trends in the global mobile payment market.

Who Should Buy This Report: - Strategists and analysts at mobile phone operators and banks/credit card companies responsible for mobile payment strategy development and business analytics - Developers of mobile payment systems at handset manufacturers - Device manufacturers in all areas of the telecommunications market that need strategy recommendations on key trends in the global mobile payment industry - Financial analysts and portfolio managers covering firms in the mobile payment market - Consultants advising their clients on mobile payment markets - Researchers who need to gain a better understanding of the global mobile payment market Key Topics Covered: Quarterly Historical Results & Annual Forecasts for: 2010 - 2016F Mobile Payment Users (millions) Mobile Payment Transactions by Technology (millions) SMS WAP/Web USSD NFC Mobile Payment Transactions by User Case (millions) Merchandise purchases Digital purchases Ticketing Money transfers Bill payment Prepaid top-ups Others Gross Transaction Value for Mobile Payments by User Case ($ millions) Merchandise purchases Digital purchases Ticketing Money transfers Bill payment Prepaid top-ups Others Average Transaction Size of Mobile Payments by User Case ($) Merchandise purchases Digital purchases Ticketing Money transfers Bill payment Prepaid top-ups Others For more information visit http://www.researchandmarkets.com/research/ksvvs3/4q_2011_italy_mobi Source: IE Market Research Corp.

CONTACT: Research and Markets, Laura Wood, Senior Manager.

press@researchandmarkets.com Fax from USA: 646-607-1907 Fax from rest of the world: 353-1-481-1716 Sector: Telecommunications and Networks (http://www.researchandmarkets.com/categories.asp?cat_id=20&campaign_id=ksvvs3) ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to info@m2.com)).

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