Research and Markets Adds Report: Australia - E-Commerce, Marketing and Advertising [Health & Beauty Close - Up]

(Health & Beauty Close - Up Via Acquire Media NewsEdge) Research and Markets has announced the addition of the "Australia - E-Commerce, Marketing and Advertising" report to its offerings.

In a release, Research and Markets noted that report highlights include: E-Commerce and m-commerce have become very important areas of focus for the mobile operators, internet media players, financial institutions and payment processing firms alike. Governing bodies are also recognising the importance of this sector - in early 2012 the European Commission (EC) outlined 5 priority areas it wanted to improve in order to increase e-commerce growth and its contribution to the GDP.

The e-commerce sector has become very competitive and different types of players are vying for position. A number of key developments have occurred, particularly in the mobile digital wallet space and with websites which offer deals of the day. New social media concepts such as Facebook Credits and Pinterest may also offer future e-commerce opportunities.

Into 2012 the main forms of online payments in Australia are still the use of credit cards and direct debit cards. Meanwhile PayPal has established itself as the most advanced e-payment system outside the banks with its mobile online payments increasing by more than 400 percent year-on-year in 2011.

Spending on online advertising expenditure in Australia continues to reach new highs. The amount spent in the online advertisements segment in Australia is continuing to grow as does the expenditure by the businesses and consumers in this marketplace.

By end-2011 online advertising had increased overall by around 17 percent year-on-year in 2011. The increase in online advertising may be in anticipation of an increased economic environment coming into 2012 as Australian businesses continue to increase the amount of online sales.

Mobile banking and e-banking is currently the big consumer bank' where most electronic transactions are done. But within a year or two, the open Android platform together with an open API type access platform there is a possibility m-commerce transactions will see the takeup of mobile money transfers slowly moving away from the big banks. M-payments, however, could still be a lucrative market for the telcos.

This annual publication (11th edition) offers a wealth of information on the trends and developments taking place in the m- commerce and c-commerce sectors. The publication provides analyses of the issues surrounding the growth of e-commerce, including e- banking, e-payments and online advertising. Information on mobile commerce developments are also provided, including m-payments and m- banking, included statistics and forecasts for both the e-commerce and m-commerce sectors.

Report Information: http://www.researchandmarkets.com/research/ cabba8f3/australia_ecomm ((Comments on this story may be sent to health@closeupmedia.com)) (c) 2012 ProQuest Information and Learning Company; All Rights Reserved.

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