[April 20, 2012]

eMusic Helps Vinyl Go Viral with Support of Record Store Day

Download-and-discovery service eMusic has created a one-of-a-kind experience for music collectors and aficionados alike to celebrate the sixth annual Record Store Day. Paying its respects to music's most iconic medium, the eMusic site will feature a virtual hub where music lovers can see what fans are purchasing around the country, get recommendations from eMusic editors and even have the chance to win eMusic's Ultimate Vinyl Collection.

eMusic will leverage the encyclopedic musical knowledge of its editorial team and member activity to create an immersive, one-day experience on Record Store Day, an annual event aimed to raise awareness for and celebrate the unique culture of independently owned record stores.

Fans can go to eMusic's Record Store Day page (www.emusic.com/record-store-day) to view activity from record stores around the country in real-time through a virtual "heat map" of the US and the UK that will be populated throughout the day with Record Store Day-tagged Instagram photos (#RSD12).

A section of page will feature inspiring lists of recommended vinyl to pick up and enjoy on this symbolic day, as well as a running stream of live updates from eMusic's editors as they traverse their own favorite record stores.

Fans who share the eMusic Record Store Day page with their friends on Facebook (News - Alert) can enter for a chance to win a 1-year eMusc subscription and the Ultimate Vinyl Collection - a turntable-melting medley of the finest vinyl, curated by eMusic editors that would make any collector envious. eMusic is also giving away fifty 3-month subscriptions to eMusic. (Open for fans in the US or UK only from 4/20 - 4/22.)

- Fans can enter to win eMusic's Ultimate Vinyl Record Collection HERE.

"eMusic has always been dedicated to music ownership and has long touted the importance of music collection to support the artists behind the music we love," said eMusic editor-in-chief J. Edward Keyes. "The hub that we've built to support Record Store Day is a great example of the many new site experiences and unique promotions that we've developed for true music collectors."

"We're delighted to have eMusic's support this Record Store Day," said Kim Bayley, Director General of the Entertainment Retailers Association (ERA). "It's a day about supporting independent stores and artists, and eMusic and our indie record shops are both long champions of music. We encourage eMusic members to enjoy Record Store Day and visit their local record store and enjoy what this worldwide event has to offer."

Record Store Day was created in 2007, and now features exclusive releases from some of the world's biggest and most influential artists - only available in participating stores on the day itself - as well as a range of performances, parties and other special events.

Follow the latest on eMusic's Record Store Day page by visiting www.emusic.com/record-store-day and learn more details about the celebration from Record Store Day at www.recordstoreday.com.

About eMusic

eMusic is a discovery-and-download destination for music collectors. eMusic Members sign up for a monthly subscription that allows them to discover, download and own music. In addition to providing recommendations, eMusic's editorial team publishes original artist interviews, album reviews, and curated streaming radio programming (US only). eMusic works with all of the major labels in the US and a majority of the independent labels internationally. eMusic also sells downloadable audio books from all major audio book publishers. Headquartered in New York with an office in London, eMusic is available in the U.S., Canada, the E.U., Norway and Switzerland. eMusic.com Inc. is owned by Dimensional Associates, Inc., the private equity arm of JDS Capital Management, Inc. For more information, visit http://www.eMusic.com. NOTE: eMusic and the eMusic logo are either registered trademarks or trademarks of eMusic.com Inc. in the U.S. and other countries. All other trademarks are the property of their respective owners.

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