Contact Center Solutions Industry News

TMCNet: Social@Ogilvy bolsters midwest presence with senior hireLeading Social Media Practice Adds Seasoned Digital Expert Linda Saindon to its Ranks in Chicago

[April 19, 2012]

Social@Ogilvy bolsters midwest presence with senior hireLeading Social Media Practice Adds Seasoned Digital Expert Linda Saindon to its Ranks in Chicago

(M2 PressWIRE Via Acquire Media NewsEdge) CHICAGO -- Social@Ogilvy, a recently launched Ogilvy & Mather practice connecting the agency's social media experts globally to deliver solutions across all areas of business, today announced the appointment of Senior Vice President Linda Saindon. An accomplished marketing and social media strategist with more than 15 years experience, Saindon will apply her combined consumer and digital background to developing innovative campaigns for Ogilvy clients.

"Following our official Social@Ogilvy launch last month, Linda will help shape our rapidly expanding practice and join our mission to redefine how brands engage with and incorporate social media into their business and communications strategies across all PR, advertising and marketing disciplines," said John Bell, Global managing director, Social@Ogilvy.

Reporting to Nathan Friedman, managing director of Ogilvy PR/Chicago, Saindon brings expertise in consumer packaged goods and retail verticals, social media/WOM marketing, CRM and web/email marketing to her new role along with a seasoned knowledge of the consumer marketing industry, especially food & beverage and consumer products. Prior to joining Social@Ogilvy, Saindon served as General Manager, Online Business Unit and Director, Social Media at Sears Holdings Corporation where she directed and activated social media marketing strategies for Sears and Kmart brands.

"Linda expands our social and digital capabilities with her deep consumer lifestyle expertise. Her experience will help our clients to strengthen programming and the link between traditional social programming and other marketing functions, such as CRM and digital shopper marketing," said Friedman.

Saindon has held positions at Kraft Foods, ConAgra Foods, and J. Brown & Associates with past clients including The Clorox Company and Proctor & Gamble, among others. In her role as a consultant to Kraft, her responsibilities included leadership of their WOM marketing program and the launch of "Kraft First Taste," a performance-based program to drive brand loyalty, advocacy and engagement.

Saindon received a BA in Psychology from the University of Wisconsin -- Milwaukee and earned a CRM certificate from De Paul University. She is a member of the American Marketing Association.

Contact Rachel Ufer +1 (212) 880-5280 Rachel.ufer@ogilvy.com Social@Ogilvy Social@Ogilvy is the largest social media marketing communications network in the world. Named 2011 Global Digital/Social Consultancy of the Year by The Holmes Report, the practice leverages social media expertise across all Ogilvy & Mather disciplines, offering an extensive list of services within the foundational business solutions -- Listening and Analytics; Social Business Solutions; Social Media Marketing and Communications; Social Shopping; Social CRM; Social Care; and Conversation Impact. For more information, visit social.ogilvy.com and connect with us at , , .

About Ogilvy Public Relations Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 80 offices across six continents. In 2011, Ogilvy won more Cannes PR Lions than any other agency worldwide, was named Global Digital/Social Consultancy of the Year by the Holmes Report, won Specialist Agency of the Year in Asia Pacific (Campaign Asia), and won the WPP global, top award (WPPed Cream, Crme de la Crme) for the fourth time in five years. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion(TM) approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), one of the world's largest communications services groups.

For more information, visit our Web site at www.ogilvypr.com or follow us on Twitter at @ogilvypr .

((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to info@m2.com)).

(c) 2012 M2 COMMUNICATIONS

[ Back To Contact Center Solutions Homepage's Homepage ]


Related Contact Center Solutions Articles
[ View all Contact Center Solutions Articles ]

FOLLOW US

Contact Center Solutions Glossary of Terms

Featured Whitepaper

    Microsoft® Lync® in the Contact Center: Integrating with Customer Interaction Center™ to Provide a Barrier‐free Customer Experience To implement contact center functionality, organizations using Microsoft Lync Server 2010 can follow the unified communications blueprint of open standards interoperability and integrate to a contact center solution of their choice. Customer Interaction Center (CIC) from Interactive Intelligence is a proven best of breed contact center solution that merits consideration ...

Featured Success Story

    Contact Center Solutions Featured Success Story
    Interactive Intelligence all-in-one IP communications software suite integrated with Microsoft Lync helps Bentley save $200,000 annually.

Featured Product Demo

    Contact Center Solutions Interaction Analyzer™
    Interaction Analyzer™
    Real-time word and phrase spotting. Alerting. Analytics. Scoring. Coaching. Watch how Interaction Analyzer turns every moment, of every past and present call, into data that lets you deliver an exceptional customer experience.

Featured Resources

Ask the Expert

Press Releases