Research and Markets: Digital Camera Market in India 2012 - Market Expected to reach INR 104.6 bn by 2015

(M2 PressWIRE Via Acquire Media NewsEdge) Dublin - Research and Markets (http://www.researchandmarkets.com/research/3b6fe6d8/digital_camera_mar) has announced the addition of the "Digital Camera Market in India 2012" report to their offering.

Digital camera market in India can be characterized with strong growth potential in the ensuing years. Currently, the market is mainly dominated by a handful of players and a cut-throat competition exists amongst these players. The market was valued at INR 17.5 bn during the fiscal year 2010 and is expected to attain a CAGR of 43% to reach INR 104.6 bn by 2015. Rising disposable income and increased consumerism primary boosts the market in India.

The report begins with a market overview, which provides an insight to the overall digital camera market. It describes the primary reasons which are propelling the market forward. The section also talks about the prevailing competition amongst major players and the market size and growth figures in India in terms of revenue as well as total camera units. This section also features Porter's five forces analysis of the digital camera market in India, thereby offering a clear picture of the market scenario and market entry barriers for prospective new entrants.

This section is followed by the technology section which enlightens the readers about the image sensors used in digital cameras for producing images. The sensors discussed in the report comprise of CMOS and CCD sensors. The section enlists the working procedures and advantages of these sensors, thereby providing detailed information about the Pros and Cons of each individual sensor. Distribution model section of the report briefly summarizes the various channels of product distribution, adopted by major players in the market to sell their products. It brings forth the present marketing strategies put in place by the players so as to increase their market reach and penetration.

Key Topics Covered: Executive Summary Digital Camera Market - Overview; Digital camera - Market Size (FY 2010-2015e), Porter's Five Forces Analysis - Digital Camera Market Image Sensors - Working; Advantages Distribution Model - Consumer Electronic Stores, Retail Showroom, Channel Partners, Distributors and Dealers Pricing Strategy - Point and Shoot Segment Pricing Strategy - DSLR Segment Summary Drivers Challenges Summary Trends Canon Inc - Corporate Information; Sales Intelligence; Brief History and Business Highlights, SWOT Analysis and Product Portfolio Eastman Kodak Company - Corporate Information; Sales Intelligence; Brief History and Business Highlights, SWOT Analysis and Product Portfolio FUJIFILM Holdings Corporation - Corporate Information; Sales Intelligence; Brief History and Business Highlights, SWOT Analysis and Product Portfolio Nikon Corp - Corporate Information; Sales Intelligence; Brief History and Business Highlights, SWOT Analysis and Product Portfolio Olympus - Corporate Information; Sales Intelligence; Brief History and Business Highlights, SWOT Analysis and Product Portfolio Panasonic Corporation - Corporate Information; Sales Intelligence; Brief History and Business Highlights, SWOT Analysis and Product Portfolio Samsung Electronics Co. Ltd. - Corporate Information; Sales Intelligence; Brief History and Business Highlights, SWOT Analysis and Product Portfolio Sony Corp - Corporate Information; Sales Intelligence; Brief History and Business Highlights, SWOT Analysis and Product Portfolio Future Strategies of Key Vendors Future Strategy - Major Players Strategic Recommendations List of Charts & Figures Market Overview Pricing Strategy - Digital Camera Market Drivers and Challenges List of Tables Distribution Model Competition Companies Mentioned: Canon Inc Eastman Kodak Company FUJIFILM Holdings Corporation Nikon Corp Olympus Panasonic Corporation Samsung Electronics Co. Ltd Sony Corp For more information visit http://www.researchandmarkets.com/research/3b6fe6d8/digital_camera_mar CONTACT: Research and Markets, Laura Wood, Senior Manager.

press@researchandmarkets.com Fax from USA: 646-607-1907 Fax from rest of the world: 353-1-481-1716 Sector: Advanced Technology (http://www.researchandmarkets.com/categories.asp?cat_id=31&campaign_id=3b6fe6d8) ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to info@m2.com)).

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