[April 18, 2012]

Total Attorneys Names Paul Ford Chief Executive Officer

Today, Total Attorneys, the legal industry's leading practice management and customer acquisition platform, announced that Paul Ford has been named Chief Executive Officer. Ford, who joined the Total Attorneys Board in 2010, succeeds Ed Scanlan, Total Attorneys' founding Chief Executive Officer.

A nationally-recognized business leader with a track record of scaling platform businesses, Ford brings more than 20 years of leadership, customer acquisition experience, and marketing expertise to Total Attorneys.

"Paul is exactly the right person to be leading Total Attorneys," said Scanlan. "After getting to know Paul over the years as an advisor and watching his success with NetQuote, it was clear that I wanted him to come help us scale the business. He is a perfect fit with our corporate culture."

Ed Scanlan will move into the role of Founder & Chairman, leading product, technology, and customer experience. Attorney Kevin Chern will remain the company's President and will continue to focus on business development and law practice subject matter expertise.

"I have been very impressed with the business and position in the legal market that Ed and Kevin have established with Total Attorneys, and I am thrilled by the opportunity to work alongside them as we advance Total Attorneys to its next phase of growth," Paul Ford said.

"In the time that I have known Paul, he has been an invaluable advisor with decisive direction that we have executed to success." Chern continued, "Having him join Total Attorneys as CEO is very exciting for the business and for our customers."

Prior to joining Total Attorneys, Ford was the CEO of NetQuote, which was sold to Bankrate (News - Alert) in 2010. He stayed on with Bankrate through the integration and their IPO in June, 2011. Prior to NetQuote, he was a founder of InsLogic, which provided insurance customer acquisition for Fortune 100 corporations such as Ford Motor Company, Schwab, and Sears, prior to being sold to Capital One (News - Alert) in 2005. Prior to InsLogic, Ford founded Canadian Access, which was a national insurance agency in Canada and was subsequenly sold to an ONEX subsidiary, Sitel, in 2001.

Paul has a B.A. in Economics, a Business School Degree from Queen's University in Kingston, Ontario, Canada, and is a Certified General Accountant. He is also on the board of "A Place for Mom," a Warburg portfolio company, which provides customer acquisition in the assisted living vertical.

"This is a very exciting time to be building a platform company in the legal industry. There is a rapid pace of innovation and change that is benefiting those in need of legal services. Total Attorneys is on the bleeding edge of that innovation and I'm thrilled to be a part it," said Ford.

Practicing law with a web-based practice management system is becoming the most effective way for attorneys to reach consumers and businesses. Whether you're an attorney with high hourly rates servicing demanding clients, or an attorney who has dedicated your practice to helping those who require low fixed fees, Total Attorneys believes that all should have the tools necessary to run a law practice.

Recently, Total Attorneys launched the legal industry's first app marketplace, integrating with a variety of third party partners.

"We're able to charge only $1 for incredibly high value software functionality, where others charge $30-$50 for a basic user license. This allows all lawyers to have the tools they need to increase access to justice." Ed Scanlan continued, "Our game changing approach to integrating apps inside our platform gives attorneys an integrated and flexible way to customize the way they practice, while creating Total Attorneys revenue streams."

"This strategy makes Total Attorneys the one-stop shop for practicing law. It's the right thing for the business and its the right thing for the industry," Paul Ford concluded.

About Total Attorneys, L.L.C.

Total Attorneys is the nation's leading provider of cloud-based practice management software and customer acquisition for attorneys. Total Attorneys recently launched the legal industry's first app marketplace, Total Apps. Since 2002, Total Attorneys has connected small law firms and solo practitioners to millions of consumers, and has simplified client management with a robust web-based practice management platform. For $1 per month and in one place, attorneys can receive new leads, create and manage matters, handle time and billing, manage documents, receive payments, send agreements and invoices, and allow clients to access their firm through a secure client portal. Total Attorneys has listed twice on the INC. 500 list (#169 in 2008 & #219 in 2009) and Crain's Chicago Business Fast 50 (#2 in 2008 & #4 in 2009).

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