[April 17, 2012]

Christine Crandell to Deliver Keynote at Total Customer Management Summit

New Business Strategies™, a strategic marketing consultancy, today announced that Christine Crandell, its President and co-founder, will be a keynote speaker at the annual Total Customer Management Summit, held April 23-24, 2012 at the Westin San Francisco.

Keynoting the session on Tuesday, April 24^th at 8:30 AM titled "A Day in the Life of Your Customer"; Christine will describe how B2B executives purchase through their eyes and share the Firm's Sellers Compass (News - Alert)™ methodology. Christine will also discuss aligning activities to buyer intent can immediately accelerate revenue cycles while reducing costs.

"We are thrilled to have Christine speak about the essentials of customer engagement and how companies can successfully do so," said David Yerks, marketing director, Altomont Group. "When she spoke at our TCM Summit in October last year, she received some of the best feedback we've seen to date. We are excited to have her share the Sellers Compass™ methodology with our conference attendees and walk through implementation tactics to engage in profitable relationships with prospects and customers."

Marketers are faced with new expectations to optimize prospect and customer engagement, improve ROI, and drive significant portion of revenue pipelines through new social technologies. It is from Christine's first-hand experience as a serial CMO for leading B2B firms that the Seller's Compass™ ethodology was born.

Christine Crandell is a 25-year B2B expert in shaping market and business strategy that builds successful, profitable organizations. As President of New Business Strategies, she leads the international strategy consulting firm and has advised over 100 client CEOs and Board of Directors worldwide in areas including company strategy, M&A, and market category creation. She sits on several boards, is a frequent speaker, a popular blogger for Forbes.com and a writer with articles regularly published in BusinessWeek, B2B Marketing, Investor's Business Daily, CMO.com, and Sandhill.com. For more information visit http://www.christinecrandell.com.

ABOUT NEW BUSINESS STRATEGIES

New Business Strategies (NBS (News - Alert) Consulting Group, Inc.) is an international marketing strategy consulting firm focused on helping companies accelerating revenue for B2B companies. For twenty years and across three continents, New Business Strategies has increased the operational performance of clients and achieved 100 percent customer satisfaction. http://facebook.com/NewBusinessStrategies and http://www.NewBizS.com

ABOUT ALTAMONT GROUP

Founded in 2008, Altamont Group, Inc is a private education and recruiting firm, providing innovative organizational and executive level education. Focused in the areas of organizational execution, process improvement, and planning across numerous functions and industries, Altamont Group provides this education through intimate summits, hands-on workshops and trainings, certifications, online webinars and e-learning offerings. http://www.Altamont-Group.com

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