Orange & UEFA get social with the launch of the only Official UEFA EURO 2012 mobile application with Orange
(ENP Newswire Via Acquire Media NewsEdge) ENP Newswire - 13 April 2012
Release date- 12042012 - Paris - Orange & UEFA get social with the launch of the only Official UEFA EURO 2012 mobile application with Orange.
Orange and UEFA join forces to launch the only Official EURO 2012 mobile application across eight mobile platforms and 11 languages.
The free App includes social networking, geolocation and augmented reality features for the first time in a UEFA EURO app - allowing fans in Orange countries to experience and share UEFA EURO 2012 like never before, whether at home or visiting Poland and Ukraine.
As an official global partner of UEFA EURO 2012tm, Orange is bringing the tournament to life for fans through digital experiences including the mobile application, digital competitions, and by supporting the technology solution offered byUEFA to its official broadcast partners who will distribute EURO 2012 live matches around the world.
With just two months until the kick off of UEFA EURO 2012, Orange and UEFA have teamed up to unveil the Official UEFA EURO 2012 mobile app - the definitive source of information on Europe's top football tournament.
Available on eight mobile platforms including iOS, Android, Windows Phone, Blackberry, Bada and Java - the free app provides up-to-date news on the teams and tournament, live text commentaries, video interviews and premium paid for highlights, statistics, and personalised push notifications allowing fans to get the latest on their favourite teams. For the first time, fans will also be able to share content from a EURO app via Facebook and Twitter to share tournament news and updates with friends and family.
'Our goal is to create digital experiences that connect our customers around their passions - and EURO 2012tm is the football event that supporters will be most passionate about this year ,' said Severine Legrix de la Salle, vice president of brand at Orange. 'By adding social and geolocation functionality to a EURO app for the first time, we are helping football fans across Europe to get the most out of EURO 2012tm whether at home or at the tournament.'
In addition to getting all of the latest news, the app will help fans prepare for UEFA EURO 2012tm like never before with features like the mobile fan kit, including 'Photo Fun' which lets users digitally apply face paint to a photo and share it with friends, as well as geolocation functionality and augmented reality maps to find their friends and the best places to watch UEFA EURO 2012tm matches at home or abroad.
Fans visiting Poland and Ukraine can also use the built-in travel information to learn more about the cities they're visiting, information about the stadiums, get travel information, and find the official UEFA Fan Zones in Poland, where fans can visit the Orange area to charge their phones, play interactive games, and relax with their friends.
'A combination of UEFA's football knowledge and Orange's digital understanding has allowed us to create an exciting experience for supporters with the Official UEFA EURO 2012 mobile application through the integration of tournament information, live match updates, the latest news as well as certain social media and geolocation features,' said Alexandre Fourtoy, UEFA Communications Director. 'We are delighted to have Orange as a partner to help us create new ways for fans across Europe to enjoy and share the passion of Europe's finest national team football tournament.'
The app is available today in all major application stores for fans in Spain, Poland, France, the United Kingdom, Slovakia, Romania, Austria, Luxembourg, Moldova, Switzerland and Armenia. UEFA and Orange will be releasing an update to the official app closer to the tournament to add some of the advanced features like friend and venue finder, fan kit, and premium video highlights.
Orange is a proud sponsor of UEFA EURO 2012 and is helping to connect its customers to the tournament through exciting digital experiences including the Orange Supporters' Cup (www.supporterscup.orange.com), the official UEFA EURO 2012 mobile app, and a wide variety of competitions and promotions across Europe.
Orange is also helping to make UEFA EURO 2012 possible by acting as the exclusive telecommunications partner in Poland - providing everything from IT solutions at the stadium, to the networks and technology services which are part of UEFA's solution to its Broadcaster Partners who will distribute the tournament around the world.
Orange has deep expertise in developing and distributing multimedia applications, including apps for leading sporting events including the Tour de France and Roland Garros. Orange has a portfolio of over 80 applications across 15 countries, with a combined total of over 25 million downloads. The aim of Orange's application marketing team is to help Orange customers to get the most out of their technology in a complex application ecosystem.
France Telecom-Orange is one of the world's leading telecommunications operators with 172,000 employees worldwide, including 105,000 employees in France, and sales of 45.3 billion euros in 2011. Present in 35 countries, the Group had a customer base of 226 million customers at 31 December 2011, including 147 million customers under the Orange brand, the Group's single brand for internet, television and mobile services in the majority of countries where the company operates. At 31 December 2011, the Group had 167 million mobile customers and 14 million broadband internet (ADSL, fibre) customers worldwide. Orange is one of the main European operators for mobile and broadband internet services and, under the brand Orange Business Services, is one of the world leaders in providing telecommunication services to multinational companies.
With its industrial project, 'conquests 2015', Orange is simultaneously addressing its employees, customers and shareholders, as well as the society in which the company operates, through a concrete set of action plans. These commitments are expressed through a new vision of human resources for employees; through the deployment of a network infrastructure upon which the Group will build its future growth; through the Group's ambition to offer a superior customer experience thanks in particular to improved quality of service; and through the acceleration of international development
France Telecom (NYSE:FTE) is listed on Euronext Paris (compartment A) and on the New York Stock Exchange.
For more information (on the internet and on your mobile): www.orange.com, www.orange-business.com, www.orange-innovation.tv
Orange and any other Orange product or service names included in this material are trade marks of Orange Brand Services Limited, Orange France or France Telecom.
Orange media contacts
UK: Jeff Sharpe +44 7887 620 901
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