Response Expo 2012 Introduces Roster of Sessions and Speakers
Apr 12, 2012 (Close-Up Media via COMTEX) --
Response Expo, an event for direct response marketers from across the country, returns to the Hilton San Diego Bayfront May 15-17 for its sixth consecutive year, it was announced.
According to a release, the keynote speaker for Response Expo 2012 is American military hero turned highly sought-after business motivational speaker John Foley. The former Lead Solo Pilot of the Blue Angels, Foley logged thousands of hours in the cockpit of F/18s and other jets when he was an aircraft carrier pilot, a Naval instructor pilot for the Marines and a member of the Blue Angels flight demonstration squadron.
Foley, said, "The Blue Angels have a culture and processes that make high performance not only possible but predictable, repeatable and transferable." On Tuesday, May 15, at 5:30 p.m., as Response Expo keynote speaker, John Foley will provide attendees with his specific and detailed insights into those high-performance business practices.
Response Expo 2012's panels and speakers, presented by Manatt Phelps & Phillips, are as follows:
Wednesday, May 16, 10-11 a.m. The DRMA Masters Course - Customer Engagement: Join Professor Cassie Mogilner from the University of Pennsylvania's Wharton School of Business for her interactive discussion on consumer engagement. Get an Ivy League viewpoint for what you need to know when considering how best to develop and promote your products to ensure customers' engagement with your offering. Speaker: Cassie Mogilner, Wharton School of Business Moderator: Peter Koeppel, Koeppel Direct
11:15 a.m.-12:15 p.m. Breaking the Funding Code: No matter whether you're a company marketing a product, an agency or a DR-industry service provider, chances are you've thought about finding additional funds to start - or kick start - your business. Hear from three leading venture capital firms on what they look for when investing in businesses in the DR space. Speakers: Chris Montgomery, CSKK Consulting Inc.; Jed Simon, FastPay; Samit Varma, Anthem Ventures; Derek Walton, ICFO Capital Moderator: Scott Barbour, Cre8tive Partners
12:30-1:30 p.m. Quiet Giants: Think you know all of the marketing companies behind those winning DRTV products? Think again! Hear from key leaders in the DRTV marketplace whose genius has long spoken for itself - flying under the radar while selling millions of units. Find out how the marketers behind such products as Strap Perfect, Urine Gone, Mighty Putty, Mighty Mendit, EdenPure, Grout Bully and Truly Clear found and built on their success. What are the common winning DRTV threads that can be implemented by most marketers? And what do they see as challenges and sweet spots for the industry's future? Speakers: Richard Davidson, Ag NanoTech; Shelly Hufford, Suarez Corp. Industries; Steve Silbiger, Plymouth Direct Moderator: Gene Silverman, Hawthorne Direct
1:45-2:45 p.m. When and When Not to QR Code: It's the latest mobile marketing buzz, but are QR codes right for you? Learn why you should consider using them, where they work best and why they don't work for all products and services from this expert panel. Speakers: Kristen Grant, American Cancer Society, with more to come!
3-4 p.m. Navigating the Retail Maze: When should you take your DR product to retail? What's the right retail outlet to start in? Should you go big (with a Wal-Mart or Target) or start in a niche retailer? Or should you go direct to online retail? The road to retail is truly a maze. But our retail and marketing experts have the answers. Speakers: Andy Khubani, IdeaVillage Products Corp.; Chuck Khubani, Ontel Products Corp.; Bernard Luthi, Buy.com; John McLemore, Masterbuilt Manufacturing Inc. Moderator: Dick Wechsler, Lockard & Wechsler Direct
Thursday, May 1710-11 a.m. DRMA Marketer of the Year Finalist Roundtable: Leaders of the three finalist companies for the 2011 DRMA Marketer of the Year award dish on the secrets to their success and some of the industry's hottest current topics. Speakers: David Choi, Hearthware Inc.; BJ Fazeli, BJ Global Direct; Steve Heroux, Hampton Direct Moderator: Thomas Haire, Response Magazine
11:15 a.m.-12:15 p.m. Expanding DR's Perspectives: A confluence of mobile marketing, social media and retail opportunities continue to create new avenues for DRTV products and marketers. Join our speakers in a lively discussion of how you can best apply some of the hottest technology to your DR campaign and increase sales volume. Speakers: Shail Prasad, TeleBrands; Scott Reid, Oak Lawn Marketing Moderator: Jennifer Tarsitano, E+M Advertising
12:30-1:30 p.m. Counterfeits, Knockoffs and Digital Reputation Management: How does the DR industry define and delineate between counterfeits and knockoffs? And how should the industry attack the issues surrounding both while leaving politics by the wayside to do what's right? At the same time, issues surrounding online reputation management, where marketers are "stealing" other marketers keywords and drafting off of media buys are adding to marketers' headaches. Find out how the industry can combat what is essentially intellectual or digital counterfeiting. Speakers: Jeff Campbell, Sensa; Denise Kovac, Full Service Marketing/Baby Genius; Johann Verheem, FitnessIQ Moderator: Linda Goldstein, Manatt Phelps & Phillips
1:45-2:45 p.m. How Social Media Impacts Your Customer: With more consumers taking control of the marketing conversation, a great social media plan can be the best way to ensure positive consumer engagement, continuity, customer retention and loyalty. Hear from marketers who have used social media to turn the conversation into sales. Speakers: Steven Aquavia, Bosley; Rachel Braun Scherl, Semprae Laboratories; Patrick McLean, Capital One Moderator: Greg Sarnow, Direct Response Academy
3-4 p.m. How to Convert All the Orders You Didn't Get: With direct sales becoming tougher to close as retail gains momentum in the DR space, save-the-sale programs - both via teleservices and online - have become crucial. Hear from marketers who have had great success converting apparently lost sales opportunities. Speakers: Pat Boos, Time Life; David Scudder, American Telecast Moderator: Doug Garnett, Atomic Direct
"Response Expo 2012 marks the sixth year of the conference and exposition that Direct Response Television executive attendees call a 'must-attend' event. Our focus for 2012 remains the identical focus we have had for all our previous events - uncovering opportunities and growing businesses. Our seminars and speakers all stem from the Response Expo tradition of keeping it all focused on the bottom line," said Response Expo content director and Response Magazine editor-in-chief Thomas Haire.
All-access badges must be purchased to attend both the seminar sessions and networking events.
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