[April 10, 2012]

WideOrbit Launches Advanced Turnkey Analytics Solution at 2012 NAB Show

WideOrbit Inc., the leading provider of advertising management software for media companies is pleased to announce the launch of WO Analytics, an advanced, turnkey analytics solution for the broadcast industry, to be presented at the 2012 NAB Show in Las Vegas, April 16-19. WO Analytics uses advanced interactive visualization technology, a pre-built scalable data warehouse and sophisticated pre-built valuable dashboards to enable clients to rapidly create, monitor and improve their Key Performance Indicators (KPIs) and significantly improve their bottom line.

It is a common challenge today for large companies to unlock the business value in the data they have residing in multiple systems across their operations. WO Analytics allows media executives to quickly and easily track KPIs and reveal hidden revenue opportunities and cost savings. With WO Analytics, media executives can analyze the profitability of key programs, do a deep analysis of buying patterns of top advertisers, view the average unit rate spread for high-value programming, analyze pre-empts and makegoods, and most importantly, detect patterns in their data to improve the profitability of their business.

WO Analytics is a turnkey solution that can be installed and configured in a matter of weeks to surface multi-source data in easy-to-understand, customizable, web-enabled dashboards and reports. This will provide clients with new insight that they can use to optimize their revenue and minimize operational costs.

WO Analytics includes:

• Tablet and web-friendly secure distribution mechanism for reports and dashboards
• An analytics-friendly, performance-tuned, broadcast-specific data mart
• All backend tools and scripts necessary to manage and load data
• Powerful, easy-to-understand reports and dashboards that can surface cross-divisional KPIs and allow drill-down to source causes
• WideOrbit Data Explorer, an easy-to-use, cutting-edge authoring tool that allows business users to create or revise any dashboard-without IT intervention

WO Analytics delivers seamless integration with WideOrbit's core solutions: WO Traffic, industry-leading sales, traffic and billing solution; WO CRM and WO Proposal, sales and account management solution; and WO Program, comprehensive solution for managing program acquisitions, rights, scheduling and finance.

"I am thrilled to utilize my experience in Business Analytics and Pricing to help bring high-value solutions that provide new business insight to WideOrbit clients," said Vijay Kumar, Vice President of Engineering at WideOrbit. "Whether it's advanced interactive data exploration, predictive analytics or optimization, there are many challenges to be solved in the rapidly changing media industry. This first rollout of WO Analytics is just the beginning of our efforts to solve these challenges for our clients. I look forward to collaborating with our early adopter partner customers to build out the most advanced and effective Business Intelligence solution in the industry."

"Since WideOrbit's inception, we have worked hard to help our clients find valuable information in their core data," said Eric R. Mathewson, Founder and CEO of WideOrbit. "WO Analytics uses the next generation of software technology to drive profitability for our clients."

WO Analytics will be released to WideOrbit's early adopter partner customers in Q2, 2012 and be generally available in Q3, 2012.

WideOrbit will be providing live demonstrations of WO Analytics and all of its solutions at the 2012 NAB Show in booths N5129 and N5829 in the North Hall of the Las Vegas Convention Center, April 16-19. For more information or to schedule a meeting or demo, go to www.wideorbit.com/NABShow or contact Mike Zinsmeister at (O) +1.828.252.8891, (M) +1.828.712.2843, mikez@wideorbit.com.

About WideOrbit

WideOrbit (www.wideorbit.com) is the leading provider of business management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations - from proposal to order, scheduling to automation, billing and aging. WideOrbit has been helping clients since 1999, delivering high ROI, greater efficiencies and revenue optimization. More than 2,100 Television stations, Radio stations and Cable Networks around the globe use WideOrbit Traffic software with another 3,000+ stations on WideOrbit Radio Automation platforms. WideOrbit manages more than $14 billion in advertising revenue annually. Clients include: Astral Media, Corus Entertainment, DirecTV, E!, Entercom Communications, Fox Sports, Galavision, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, Midwest Communications, NBCUniversal, NHL Networks, Rogers Communications, Scripps Television Group, Tribune, Yankee Entertainment Sports, Univision and more than 300 other major media organizations. WideOrbit is headquartered in San Francisco, with offices in Dallas; Denver; Seattle; Agawam, MA; and Melbourne, Australia.

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