Dell doubling its investment in Thailand [Bangkok Post, Thailand]

(Bangkok Post (Thailand) Via Acquire Media NewsEdge) April 09--Dell, the world's third-largest computer maker, selected Thailand as one of its 10 strategic emerging countries in Asia-Pacific to invest in as IT spending grows.

The US-based firm plans to double its investment in Thailand by increasing the staff and doubling its stores to 15 this year.

Ekaraj Panjavinin, the new country manager of Dell Thailand, said the company was reorganising.

"We aim to shift our focus from low-margin hardware sales to higher-yield products," he said.

The company is also on the verge of raising the capacity of its data centres to compete with Hewlett-Packard and IBM.

Mr Ekaraj said digital broadcasting was set to drive investment in new IT infrastructure, while third-generation (3G) network expansion will lead to demand for upgraded IT systems.

Dell is preparing to resume marketing its smartphones this year after suspending the activity in early January.

He said Dell would focus on its premium consumer notebook sub-brand XPS, priced above 40,000 baht.

Dell Thailand is restructuring its product portfolio into four segments to be in line with its global direction following recent acquisitions. The move is aimed at creating new revenue streams, especially from networking equipment and enterprise software.

Mr Ekaraj said Dell will focus on providing a wider variety of products.

"We believe our new strategies will drive our local operating unit's sales revenue to outpace the overall IT industry," he added.

___ (c)2012 the Bangkok Post (Bangkok, Thailand) Visit the Bangkok Post (Bangkok, Thailand) at www.bangkokpost.com Distributed by MCT Information Services

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