[April 05, 2012]

ADDING and REPLACING O' Say Can You Shake: Let's Teach America to Drink Their Oats!

Add after second graph of release: http://www.youtube.com/watch?v=4wucubqf3oE

Oh Say Can You Shake! Simpli Jingle Contest Wants America to Drink Your Oats. Offers $2000 First Prize. (Photo: Business Wire)

The corrected release reads:

O' SAY CAN YOU SHAKE: LET'S TEACH AMERICA TO DRINK THEIR OATS!

Award-winning Simpli OatShakes Announces $2000 First Prize in Jingle Competition

Simpli ™ (www.livesimpli.com), makers of the award-winning OatShake smoothie wants to teach America to "drink their oats" through a new catchy tune. Simpli is announcing a nationwide YouTube (News - Alert) competition for the best jingle to get people "OatShaking" to the beat of their new and innovative, great tasting healthy oat drink.

"Because our drink is so new, people don't know that you can get all the benefits of healthy oats by drinking a smooth, delicious, all-natural OatShake," say Simpli co-founders, Helena Lumme and Mika Manninen. "A catchy tune will help us spread the word and tell Americans about this great new way of drinking your daily oats. We are excited about our contest to get people shaking it up about OatShakes in a fun and creative way."

Click here to see Simpli's YouTube OatShake Jingle Contest video and the Singing OatShake Sisters: http://www.youtube.com/watch?v=4wucubqf3oE

Contest prizes are as follows

• First prize: $2,000 and official OatShaker status, plus the winning video featured on the Simpli website
• Second prize: $1,000
• Third prize: $500
• 25 honorable mentions will receive an OatShake T-shirt.

Simpli Oatshakes were introduced in the U.S. only a year ago and have already won two major industry awards - BevNet 2011 Best Smoothie and the National Restaurant Association's Food & Beverage Product Innovation Award. OatShakes can be found on store shelves nationally and are now sold in 37 states and more than 600 stores.

Available in three delicious, thick and creamy flavors: the newest OatShake Coffee, and original Chocolate and Tropical Fruit, the all-natural OatShake is a perfect alternative to soy, rice, and dairy products - containing no dairy, eggs, wheat, nuts, soy or artificial ingredients. OatShakes are 100% free of genetically-modified organisms (GMOs) and are also vegan-certified.

Shake, Sing, and Let Your OatShake Passion Shine

The rules are simple: Create a catchy new song about Simpli OatShakes, post a video of it on YouTube, and send a link to www.livesimpli.com. Get creative! If a poem or dance gets you and your friends OatShaking, make a video and send it our way. The contest begins April 5, 2012 and ends May 1, 2012 with the winner announced May 6^th at the National Restaurant Association Show 2012 in Chicago, where Simpli OatShakes will receive the Food & Beverage Innovation Award.

Contest Rules and Eligibility

YouTube link entries must be received no later than May 1, 2012, 5:00 pm EST to be considered. No purchase is necessary to enter the competition. This contest is open to legal residents of the 50 United States and the District of Columbia, 18 years of age with the exception of residents of Florida, New York and Rhode Island. A detailed explanation and Official Contest Rules are stated on the Simpli web site www.livesimpli.com.

About Simpli

The idea for Simpli OatShakes started in 2008, when U.S. émigrés and Simpli co-founders Helena Lumme and Mika Manninen were visiting their native Finland and tasted their first oat-based smoothie and decided soon after to bring it to the U.S.

Headquartered in Palm Beach Gardens, Florida, Simpli OatShakes are the first of many wholesome foods being introduced by Simpli. Simpli products are pure and basic to let the taste of natural ingredients shine through. Lumme and Manninen created Simpli to share the kind of flavorful, nutritious foods they enjoyed growing up. For more information about Simpli OatShakes, visit www.livesimpli.com. You can also follow Simpli OatShakes on Twitter (News - Alert) (@LiveSimpli) and Facebook (www.facebook.com/pages/Simpli).

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50229669&lang=en

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