Concurrent Releases MediaHawk VX

Apr 05, 2012 (Close-Up Media via COMTEX) -- Concurrent, a provider of idea and media data solutions, announced its latest software release for its VOD product, MediaHawk VX.

In a release, the Company noted that MediaHawk VX allows operators to insert advertisements in individual VOD sessions at any point during playback.

Insertion of mid-roll, pre-roll and post-roll ads within VOD sessions can be directed from an external ad decision engine using SCTE interfaces and seamlessly introduced into interactive video streams by the server.

This capability enables operators to insert new or replace existing advertisements in VOD content, free VOD content, or time shifted TV. Ad replacement features can be used to insert specific ads in time shifted TV content for targeted zones being served, eliminating the need to capture and store individual broadcast feeds for each ad zone.

The Company said MediaHawk is compatible with standards based ad decision engines and ad management solutions. When MediaHawk is combined with Concurrent's media data and advertising solutions, service providers can enable a complete advertising platform with census level targeting and usage monitoring.

"VOD advertising represents a great opportunity for our customers to generate more revenue from the streams they are already serving," said James Brickmeier, Concurrent's vice president and general manager of video solutions.

"According to SNL Kagan, cable and telco operators served more than 7.8 billion interactive video streams in 2011 and VOD usage is expected to increase in the years ahead. Each video stream, whether it contains premium VOD content, time shifted TV content, or free content, represents a vehicle for inserting revenue generating advertisements that are tailored to the individual consumer. As the leader in on demand video delivery software, Concurrent is excited to be working with service providers to usher in a new era of ad supported VOD." Concurrent's MediaHawk VX solution is a software-based unified multiscreen video delivery system featuring support for traditional set-top box based services as well as IP based services designed to address a array of connected devices.

The newest release of MediaHawk VX software is available now.

Concurrent is a provider of multi-screen video delivery and media data management.

((Comments on this story may be sent to newsdesk@closeupmedia.com))

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