Kaye Communications Rolls Out Expanded Services Platform with KCom-Writes Division

Apr 04, 2012 (Close-Up Media via COMTEX) -- Kaye Communications, a South Florida-based full-service marketing and public relations firm serving regional and national clients, announced that it has launched an expanded services platform and unveiled a new division, KCom-Writes.

The expansion makes the firm's signature market-relevant communications strategies, community engagement initiatives, and 'original' content development more accessible to companies and organizations of all sizes in a variety of industries and budgets. According to Kaye Communications President and Chief Strategist Bonnie S. Kaye, KCom-Writes - staffed by a team of professional writers, journalists, columnists and editors - will focus on developing strategic results-generating content and brand messaging to establish and/or strengthen client brand positioning and influence, awareness and reputation in the 24/7 competitive communications age.

Under the firm's newly defined services platform, the Company noted clients can choose from retaining the firm for annual programs, a single practice area, or a combination of services ranging from monthly C-Suite "Think Tank" sessions and counsel, strategic communications assessment and planning, corporate communications staff selection and training, and phased-in integrated programs to quarterly communications reviews, consulting/training sessions, alliance-building introduction and cultivation programs, news media and social media initiatives, and project/campaigns for audience, employee, membership, and alumni engagement.

According to a release, long-operating as a hybrid in the marketing and public relations industry with its integrated inclusion of other business disciplines (i.e. leadership and sales training), Kaye Communications' practice areas include KCOM-Strategic, KCOM-Think Tank, KCOM-BrandMaster, KCOM-Media Relations (print, broadcast, and digital), KCOM-Online & Social (including search engine optimization and blog series planning), KCOM-Connect (Community Engagement), KCOM-Crisis Solutions, KCOM-Public, KCOM-GREEN (Sustainability Initiatives), KCOM-Events, KCOM-Writes ("Original" Content Development), KCOM-Creative (Graphic & Web Design) and KCOM-Outsource (Executive-On-Loan).

The firm established KCom-Writes to meet the burgeoning demand by companies for on-going, fresh "original" content strategically developed to grow brand influence and customer engagement via a variety of communication channels. The division focuses on developing content essentials, ranging from brand promise messaging, blog series content, website copy, social media campaigns, news releases, bylined articles, e-blasts, and newsletters to ads, commercials, and brochures; invitations; sales letters; presentations; speeches and more. The KCom-Writes services can be implemented with support from other firm practice areas, including KCOM-Creative, KCOM-Media Relations, KCOM-Online & Social, KCOM-Connect and KCOM-Crisis Solutions.

"Long known for our firm's expertise and track record of success in delivering results-driven 'customized original content' as the strategic foundation for all integrated internal and external communications for our clients, our enhanced dedication in this practice area through KCom-Writes will be of significant benefit to small and large companies and organizations throughout the country on so many levels," noted Kaye. "By leaving this art and science to us, businesses can focus on what their focus should be...business generation." "'Writing right' is a critical game changer," Kaye noted. "We excel in delivering effectual content, knowing well that 'writing right' is much more than just writing...it means 'writing for results' based on sound strategy. Success is only achieved by intelligently creating specifically-targeted messages and utilizing the vehicles that most impact audiences, from collateral, videos, ads, and presentations to mobile apps, broadcast, and online and social media." According to Kaye, the expanded platform and KCom-Writes will deliver the level of services the firm principals have successfully developed and implemented on behalf of national and regional brands, including Boston Market; Boca Raton Resort & Club; Promise Healthcare; Radisson Aruba Resort, Casino & Spa; Boca Raton Community Redevelopment Agency (CRA) for the Downtown Boca destination; Downtown Boca's inaugural Meet Me On The Promenade Streetside Fest; Allianz Championship, a PGA Champions Tour event; Muvico Theaters; California Pizza Kitchen; Law Offices of Lesser, Lesser, Landy & Smith; the Charles E. Schmidt College of Medicine at Florida Atlantic University and Home Box Office (HBO).

Kaye Communications: kcompr.com ((Comments on this story may be sent to newsdesk@closeupmedia.com))

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