[April 03, 2012]

Advertising Agencies Choose Rackspace Cloud Sites to Run High Traffic Campaigns for Clients

Today, Rackspace announced an enhanced feature set for its Cloud Sites solution, which is designed to help companies seamlessly host reliable and scalable websites and blogs. Used by many advertising agencies and web design shops such as GSD&M, Sitewaves.net, Future Buro and Southern Web Group, Cloud Sites is helping these companies create sites that are stable and scalable, all backed by Fanatical Support®.

For companies preparing for high traffic campaigns or launches, Cloud Sites easily scales to handle large amounts of traffic and helps maximize uptime for businesses. In fact, Rackspace provided uptime of more than 99.9 percent across more than 500 billion Cloud Sites web requests made in 2011.

"As a small company working with big brands, we don't have the time, money or manpower to set up and manage our own infrastructure to manage traffic spikes, OS security staging environments, etc." said Andrew Bateman, Technical Director of Future Buro, a digital creative agency who has produced work for Red Bull, Coca-Cola Amatil and Virgin Mobile (News - Alert). "Cloud Sites has made a real difference to our business."

"We have relied on Cloud Sites to power many of our clients' web sites and campaigns. Here at GSD&M, we pride ourselves on the work we provide to our clients so it is of the utmost importance that our sites scale. Not only does Rackspace deliver best in class uptime, but they ease my mind knowing that someone is always there to answer my phone calls, no matter the time of day. They are hands down, the service leader in the cloud," said Kenneth Walden of GSD&M.

Cloud Sites is a fully managed Platform as a Service (PaaS) and supports both Linux (LAMP) and Microsoft Windows (.NET (News - Alert)) hosting. The Cloud Sites package includes 50GB of storage, 500GB of monthly bandwidth, 10,000 monthly compute cycles, load balancer, redundant infrastructure and 24 x 7 x 365 live chat, phone or ticket support all backed by Fanatical Support®. Rackspace's industry leading service in the cloud helps to allow customers to tay focused on their core business rather than their IT infrastructure, even during high traffic times such as New Year's Eve or Super Bowl Sunday.

With today's updates, Cloud Sites is easier to use and works with more programming languages. Cloud Sites now supports PHP 5.3 and .NET 4.0. Additionally, Rackspace recently migrated to a new datacenter for newer & faster hardware to improve reliability and scalability during high traffic events.

"The best thing about Cloud Sites is that it gives customers peace of mind. Companies using Cloud Sites get the benefits of a scalable cloud platform without spending time coding custom APIs or data schemas. In addition to providing an easy and reliable solution, Rackspace serves as an extension of our customer's IT team, as we're here 24/7 to manage the platform," said Josh Odom, Cloud Sites Product Line Leader.

Visit us at Ad Tech San Francisco at Booth 1100 or join us at the following keynotes or panels:

April 3, 2012, 12 pm PT, Tutorials Theater 2, What Marketers Need to Know About the Cloud with Ryan Ashby, Rackspace Agency Services, and Colin Rand, AKQA

April 3, 2012, 2 pm PT, Keynote Presentation: Advertising in the Social Sphere-Deciphering Ways to Create Connections, Engagement and Presence with Guy Kawasaki and Robert Scoble

About Rackspace

Rackspace Hosting (News - Alert) (NYSE: RAX) is the service leader in cloud computing, and a founder of OpenStack™, an open source cloud operating system. The San Antonio-based company provides Fanatical Support® to its customers and partners, across a portfolio of IT services, including Managed Hosting and Cloud Computing. Rackspace has been recognized by Bloomberg (News - Alert) BusinessWeek as a Top 100 Performing Technology Company and was featured on Fortune's list of 100 Best Companies to Work For. The company was also positioned in the Leaders Quadrant by Gartner (News - Alert) Inc. in the "2011Magic Quadrant for Managed Hosting." For more information, visit www.rackspace.com.

Forward-Looking Statements

This press release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of Rackspace Hosting could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including any statements concerning expected development, performance or market acceptance associated with Rackspace services and products, including Cloud Sites; anticipated operational and financial benefits from Rackspace services and products, including Cloud Sites; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions including the possibility that expected benefits from Cloud Sites may not materialize because this product is not generally accepted in the marketplace, which could occur due to certain factors including (i) a failure to market the product cost effectively, differentiate the product from competitive products or communicate differentiations effectively, (ii) the reliability, quality or compatibility associated with the product, (iii) changes in technology which adversely affect the product's benefit, (iv) slowdowns in the general economy or technology industry that impact consumer spending habits, (v) internal strategy decisions that impact the product, and (vi) other risks that are described in Rackspace Hosting's Form 10-K for the year ended December 31, 2011, filed with the SEC on February 17, 2012. Except as required by law, Rackspace Hosting assumes no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

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