[March 26, 2012]

UCStrategies Announces Channel Study

UCStrategies, the industry resource for unified communications enterprises, communications vendors, and system integrators announced today the launch of the 2012 SI Channel Study. The results of the study will be used to help vendors better understand their channel partners' interests and concerns, and identify how to better support their partners. Vendor sponsors will also receive objective insights as to how well their channel partners feel the vendors are meeting their needs and where they are lacking. Vendor sponsors that opt for briefings on survey findings will be privy to comments made about them (the SIs names will be anonymous). Vendor ratings, satisfaction with channel programs and relationships, and specific comments made about them and their effectiveness at channel support will be provided to sponsors.

According to Jim Burton (News - Alert), CEO and Co-Founder of UCStraegies, "Converged technologies has evolved from computer-telephony to unified communications (UC), and the convergence resellers have evolved to Solutions Integrators (SIs), yet many of the channel challenges remain the same. This survey focuses on the business needs of the solutions integrators and the key factors driving their success in the UC market. As with a similar study done some time ago, we will be measuring how vendors are meeting the needs of their channel partners."

A key objective will be to find out how the SIs could be more successful and how vendors can help them achieve their goals. Survey participants will be asked questions about their businesses in a number of areas, including vendor support, assistance on various business issues, sales and marketing, and technical and customer support issues. They will be asked to evaluate whether the actual support that they have received in those areas lived up to their expectations. Finally, SIs will be asked to comment on which vendors are easiest to work with, and to list freely any comments they have regarding vendor-related issues.

For more information on the Channel Study, visit http://www.ucstrategies.com/unified-communications-strategies-views/2012-channel-survey-invitation-for-sponsorship.aspx.

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