Silverpop to Buy Microsoft Dynamics CRM Marketing Solution, CoreMotives

Mar 22, 2012 (Close-Up Media via COMTEX) -- Silverpop, a marketing technology provider offering email marketing and marketing automation solutions, announced it is acquiring Atlanta-based CoreMotives, a marketing automation solution that operates completely within Microsoft Dynamics CRM.

According to a release, together, these two companies will bring a market defining vision to the more than 2 million Microsoft Dynamics CRM users worldwide.

"By building their solution entirely within Microsoft Dynamics CRM, CoreMotives cracked the code for delivering a solution that is simultaneously powerful yet so familiar marketers can begin running campaigns almost immediately," said Bill Nussey, CEO of Silverpop. "For Microsoft Dynamics CRM marketers that need to deliver sophisticated one-to-one campaigns but lack the time and resources to learn a new application, CoreMotives has created the perfect solution right within Microsoft Dynamics CRM itself." CoreMotives offers an on-demand, SaaS application that operates within the Windows Azure cloud, meaning no installation or maintenance is required. And since it runs within the Microsoft Dynamics CRM application itself, marketers can execute their campaigns without having to learn a new user interface.

In addition to its CoreMotives offering, Silverpop will also be releasing a Microsoft Dynamics CRM integration for its Engage platform. This option, available later in 2012, is designed for marketers with large databases, campaigns, and higher email volumes. By offering both CoreMotives and Engage, Silverpop will provide marketers with the industry's set of tools supporting Microsoft Dynamics CRM.

"Silverpop's vast partner network, marketing capabilities and reputation for being a leader in the industry were immediately attractive to CoreMotives," said Rhett Thompson, co-founder of CoreMotives. "The adoption of Microsoft Dynamics CRM is accelerating rapidly, with more and more organizations including Barclays Bank, Experlogix, Outsourcery, and Weight Watchers selecting Microsoft. CoreMotives has been a natural choice for organizations like these, that want to execute sophisticated marketing campaigns directly from within their CRM system. Now, with Silverpop's strength and expertise, we are poised to put powerful marketing tools in the hands of Microsoft Dynamics CRM users worldwide." More information: www.silverpop.com ((Comments on this story may be sent to newsdesk@closeupmedia.com))

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