[March 19, 2012]

Tendril Selected as 2012 New Energy Pioneer

Bloomberg (News - Alert) New Energy Finance today announced Tendril as a 2012 New Energy Pioneer. Now in its third year, the Bloomberg New Energy Finance Pioneer program named nine other companies at the fifth annual Bloomberg New Energy Finance Summit in New York.

The Bloomberg New Energy Finance Pioneers program identifies companies from around the world that are changing the energy landscape forever. An independent panel of industry experts from banking, academia, corporations, utilities and technology providers chose the honorees by assessing them against three criteria: potential scale, innovation and momentum.

Tendril is transforming the way the world uses energy with Tendril Connect™, its cloud platform that connects utilities and energy service providers, "smart" products and services providers, application developers and consumers. Today, more than 35 top utilities, as well as leading providers of smart energy products and services subscribe to the Tendril Connect platform to unlock untapped revenue opportunities, meet regulatory requirements, improve product and service reliability and efficiency, increase consumer engagement and satisfaction, and improve environmental sustainability.

"We are honored to be named to such a prestigious list of energy innovators," said Adrian Tuck, CEO of Tendril. "We've spent seven years painstakingly building a cloud platform that reduces the complexity surrounding all the communications and connections necessary for continued development of a more intelligent, networked electric grid-an Energy Internet. The merits of our unique approach are being borne out by the growing number of utilities, Smart Grid infrastructure players, industry leaders-like Siemens (News - Alert) Energy, energy ecosystem partners, and now, application developers who are using our platform to connect with each other and to consumers."

Built on Tendril's cloud platform, Tendril Energize™ is an application suite that leverages proven behavioral models, so that utilities and ecosystem product and service providers can persistently engage consumers with Energy Efficieny, Demand Response, and Load Control programs to balance loads, optimize generation costs and improve environmental sustainability.

This year's winners represent a broad range of industries including bioenergy, energy storage, electric vehicles, Smart Grid, solar and water. By rewarding game changing innovators, Bloomberg New Energy Finance hopes to highlight the speed of change in the sectors it serves, which play such an important role in the shift towards a low-carbon economy.

"It has been a tough year for the clean energy sector, with severe pressure on the profit margins of manufacturers, a sharp fall in share prices, some notable bankruptcies, cuts in European government subsidy support, and a reduction in the availability of bank finance," said Michael Liebreich, summit chairman and head of Bloomberg New Energy Finance. "Despite this, the quality and volume of applicants we received for the 2012 Pioneers program was higher than ever-a testimony to the strength of the forces driving the sector and to the sort of high-quality entrepreneurs which it has been attracting over the past few years. We congratulate this year's winners and look forward to tracking their progress."

Other 2012 winners include CleanPower Finance, Ecotality, Emefcy, Lanzatech, Maxwell, Silver Spring Networks, Smarter Grid Solutions, Va-Q-Tec and Xtreme Power.

The Bloomberg New Energy Finance Pioneers Program is sponsored by Ernst & Young.

About Tendril

Tendril is the Energy Platform company, delivering end-to-end consumer engagement products, applications and services powered by Tendril Connect™-an open standards-based, secure and scalable platform that takes the complexity out of the Energy Internet. Tendril Connect creates a dialogue between energy service providers, third party providers of smart products and services, and consumers. Delivering consumer engagement software, in-home products and applications as well as easy to integrate utility solutions such as Demand Response and Energy Efficiency, Tendril offers unparalleled insight into energy decisions, making the Energy Marketplace a reality. The company is venture backed by VantagePoint Capital Partners, Siemens Venture Capital (SVC), Good Energies, RRE Ventures and GE. For more information, visit www.tendrilinc.com.

About New Energy Finance

Bloomberg New Energy Finance (BNEF) is the world's leading independent provider of news, data, research and analysis to decision makers in renewable energy, energy smart technologies, carbon markets, carbon capture and storage, and nuclear power. Bloomberg New Energy Finance has staff of more than 200, based in London, Washington D.C., New York, Tokyo, Beijing, New Delhi, Singapore, Hong Kong, Sydney, Cape Town, São Paulo and Zurich.

Bloomberg New Energy Finance serves leading investors, corporates and governments around the world. Its Insight Services provide deep market analysis on wind, solar, bioenergy, geothermal, carbon capture and storage, smart grid, energy efficiency, and nuclear power. The group also offers Insight Services for each of the major emerging carbon markets: European, Global Kyoto, Australia, and the U.S., where it covers the planned regional markets as well as potential federal initiatives and the voluntary carbon market. Bloomberg New Energy Finance's Industry Intelligence Service provides access to the world's most reliable and comprehensive database of investors and investments in clean energy and carbon. The News and Briefing Service is the leading global news service focusing on clean energy investment. The group also undertakes applied research on behalf of clients and runs senior level networking events.

New Energy Finance Limited was acquired by Bloomberg L.P. in December 2009, and its services and products are now owned and distributed by Bloomberg Finance L.P., except that Bloomberg L.P. and its subsidiaries (BLP) distribute these products in Argentina, Bermuda, China, India, Japan, and Korea. For more information on Bloomberg New Energy Finance: http://www.bnef.com.

About Bloomberg

Bloomberg is the world's most trusted source of information for financial professionals and businesses. Bloomberg combines innovative technology with unmatched analytics, data, news, and display and distribution capabilities, to deliver critical information via the Bloomberg Professional service and multimedia platforms. Bloomberg's media properties span television, radio, digital and print, making up one of the world's largest news organizations with more than 2,300 news and multimedia professionals at 146 bureaus in 72 countries.

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