Shoutlet Debuts New Mobile Facebook App for Marketers

Mar 15, 2012 (Close-Up Media via COMTEX) -- Shoutlet, a provider of social marketing platforms, announced a new mobile Facebook app to give marketers a more seamless way of creating and uploading content across a variety of devices.

In a release on March 12, the company noted that the mobile app is also accompanied by enhanced capabilities in social analytics segmentation for more personalized re-marketing purposes. These "Smart Content Publishing" features will further drive usability and results for marketers looking for a DIY tool to help engage with fans that are on-the-go.

As a Facebook Preferred Developer Consultant, Shoutlet's new mobile Facebook app gives marketers the ability to create mobile specific designs that will appear on mobile devices seamlessly, with the flexibility to be optimized across a variety of devices and formats, including Facebook tabs, web apps, web pages, or HTML email. With mobile usage on the rise, Shoutlet customers are able to better interact with a fan whether it be on a computer, tablet, or mobile device. This then drives more fan interest and access to information, deals, and contests virtually anywhere.

Following the launch of Shoutlet 5.0 and its Social Profiles feature in mid-February, Shoutlet is also releasing updated capabilities in Social CRM for amplified social segmentation efforts. With Social Profiles, brands build data-rich context around fans and their preferences, and new features gives marketers the ability to deliver different messaging, designs, contests, and promotions according to specific demographic make-up. Segmentation can be organized by traditional means such as location, age, and gender, but now also interests. These dynamic lists constantly update and can be used to learn more about communities and target content to them via different versions of web pages, Facebook tabs, and web apps that can be served to users on Facebook and websites seamlessly.

"The consumer experience continues to be the root of relevancy marketing, and the same principles of personalization and understanding fans apply to mobile and opportunities for re-marketing," said Jason Weaver, CEO of Shoutlet. "The combination of a mobile Facebook app and Social Segmentation means brands are smarter about fan preferences and can apply that knowledge to ensure a more tailored customer experience." Shoutlet is a Facebook Preferred Developer Consultant and provider of enterprise social marketing platforms that gives brands and agencies the tools to publish, engage, and measure all of their social marketing.

((Comments on this story may be sent to newsdesk@closeupmedia.com))

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