USAN A Leading Global Integrated Brand Activation Agency Moves its Customer Contact Operation to the USAN Cloud

Atlanta, GA 13 March 2011 USAN, a worldwide provider of a comprehensive portfolio of multichannel contact center products and technologies announced today that a global leader in integrated brand activation has converted its Canadian contact center to USAN’s hosted environment.

As a leader in integrated brand activation, the company promotes its customers’ brands in the minds of consumer targets by communicating with them on a personal, one-to-one basis. Because the basis of its business is customer interaction, the company needed to maintain cost-effective communications while ensuring there was no interruption in service or down-time.

“USAN’s flexibility and dedication to the project made the conversion process seamless,” stated the Call Center Director for the company implementing the project. “USAN executed the premise-to-hosted deployment quickly and efficiently with no interruption to our business. Their delicate handling of our complex scripts, and the smooth transition to the hosting location, will save us money and prepare us for easier management and future growth.” USAN executed a rapid deployment to help the company quickly evolve its previously premise-based center. The 75-seat deployment equips them to handle high-volume inbound and outbound customer interactions more cost-effectively and with increased up-time due to USAN’s 24x7x365 support. In addition, significant application development and integration work resulted in a state-of-the-art agent desktop that guides agents through numerous and complex call flows based on critical business processes.

“USAN strives to provide our customers with the tools they need hosted, premise-based, or a hybrid of the two to best meet their customer interaction goals while controlling costs,” said Steve Walton, President and CEO, USAN. “Their decision to implement our hosted contact center solution is a prime example of the current trend of today’s businesses to implement strategic moves to project for future growth while maintaining their bottom line.” About USAN USAN helps companies profitably engage customers and deliver amazing cross-channel experiences with the industry’s first and only cloud, premise and hybrid multi-channel customer engagement solution. From traditional telephone interactions to the web, social media and everything between, USAN’s portfolio of call center products delivers effective and affordable customer experience and contact management. In addition to campaign management, back-office integration, and business process automation, USAN’s premise and SaaS offerings include IVR, ACD, and outbound dialers, all built upon a fifth-generation carrier-grade infrastructure that delivers "five nines" of availability and proven scalability.

Contact: Robb Duke USAN 770-409-6378 office 770-729-8589 fax robb.duke@usan.com www.usan.com # # #

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