A New Dimension in CRM. ICAP Patent Brokerage Announces for Auction a Unique Dimensional Modeling of Data for CRM (Customer Relationship Management) Performance Analysis

LOS ANGELES, March 6, 2012 /PRNewswire via COMTEX/ -- ICAP Patent Brokerage, a division of ICAP plc and the world's largest intellectual property brokerage firm and organizer of ICAP Ocean Tomo Auctions, is offering for auction a unique dimensional modeling of data for CRM (Customer Relationship Management) performance analysis from C3i. The lot will be included in the 15th ICAP Ocean Tomo IP Auction on March 29, 2012, at Terranea Resort near Los Angeles, California.

(Logo: http://photos.prnewswire.com/prnh/20100614/CG20517LOGO) BackgroundMany situations exist in which better use of available information could result in improved performance of a sales organization, such as understanding what factors drive sales representative performance. Even less attention is paid to understanding how to adjust the CRM/SFA environment to optimize that performance. This is largely due to the complexity of that environment, and a variety of measurable and immeasurable factors related to a sales representative's success. No system currently exists for aggregating data from these sources to measure effectiveness of sales systems or drivers of sales representative performance.

Key Characteristics & BenefitsThis patent portfolio discloses techniques for optimizing sales data management performance by employing statistical methodologies based on usage and transactional information derived from a customer and/or potential customer's interaction with technology.

Software aggregates and/or segments the information and performs data modeling.

Software delivers relatively easy-to-process dimensional modeling and visualization that simplifies the complexity of the CRM and SFA (Sales Force Automation) environment.

This visualization allows superior performance analysis of current efforts and information.

The result is a more effective CRM/SFA environment.

Market PotentialThis represents an important portfolio for developers of data management software, in particular DRM/SFA applications.

Companies who have cited this patent portfolio include:Teletech Holdings Inc, Lombardi Software Inc etc.

To learn more about the assets available for sale in this portfolio:Contact Dean Becker of ICAP Patent Brokerage at 561-309-0011 or Dean.Becker@us.icap.com About ICAP Patent BrokerageICAP Patent Brokerage is a division of ICAP plc and the world's largest intellectual property brokerage and patent auction firm.

About ICAPICAP is the world's leading interdealer broker and provider of post trade risk and information services. The Group matches buyers and sellers in the wholesale markets in interest rates, credit, commodities, FX, emerging markets and equity derivatives through voice and electronic networks. Through our post trade risk and information services we help our customers manage and mitigate risks in their portfolios. For more information go to www.icap.com.

SOURCE ICAP Patent Brokerage

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