[March 06, 2012]

ESG Announces New Market Coverage-the Social Enterprise

Enterprise Strategy Group (News - Alert) (ESG), a leading IT research, analysis, and strategy firm, today announced that it has initiated coverage of the social enterprise market. The segment, headed by ESG Senior Analyst Tom Petrocelli, incorporates six major components: collaboration, social communications, web frameworks, the social portal, socially enabled enterprise applications, and socially enabled customer experience sites.

Social enterprise is reaching critical mass, and ESG research indicates social tools and collaboration solutions are increasingly driving IT spending. Social tools such as instant messaging, chat, group discussion, and micro-messaging are transforming how people work and communicate. This form of collaboration breaks down temporal, geographic, and functional boundaries, reducing the distances that separate people in the modern workplace. As the business cycle turns toward growth, these collaborative environments are essential for driving value in organizations.

Every day, more companies developing new tools are announced, while larger IT vendors have embraced the idea of social tools being critical to busness processes. "We are at an inflection point in the growth curve of the social enterprise," says Steve Duplessie, ESG founder and senior analyst, "where social hooks are starting to make enterprise applications far more usable and valuable to those that run them."

ESG Market Landscape Report Cloud-based Social Task Management is available to ESG Premium Subscribers. If you are currently a subscription client, please login to view it. Please contact the ESG Client Relations team at clientrelations@esg-global.com or 508.482.0188 for more information about ESG Premium Subscriptions.

In the coming weeks, Petrocelli and the ESG team will also publish market landscape reports focusing on the socially enabled enterprise application landscape and on collaboration. The upcoming research reports will cover IT professionals' attitudes and plans regarding the social enterprise and will disclose the results of an end-user survey of attitudes regarding the social enterprise. Petrocelli also will attend several upcoming shows including Dreamforce '12, Enterprise 2.0, and SugarCon 2012 where he will deliver presentations on the social enterprise topic.

To view all relevant content, visit the ESG website.

About Enterprise Strategy Group

Enterprise Strategy Group is an integrated IT research, analysis, and strategy firm, world-renowned for providing actionable insight and intelligence to the global IT community. Recognized for a unique blend of capabilities-including market research, hands-on technical product validation, and expert consulting methodologies such as the ESG Strategy Lifecycle-ESG is relied upon by IT professionals, technology vendors, investors, and the media to clarify the complex.

For more information visit: www.esg-global.com.

© 2012, The Enterprise Strategy Group, Inc. All Rights Reserved.

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