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TMCNet:  Quad/Graphics Expands Services to Rite Aid in New Multiyear, Multichannel Agreement

[February 24, 2012]

Quad/Graphics Expands Services to Rite Aid in New Multiyear, Multichannel Agreement

SUSSEX, Wis. --(Business Wire)--

Quad/Graphics, Inc. (NYSE:QUAD), will become the exclusive printer of retail inserts for Rite Aid Corporation under a new multiyear agreement that also includes producing digital online editions of Rite Aid's weekly newspaper circular promotions. Quad/Graphics previously had been printing Rite Aid's insert advertising for Eastern states, and effective April 1 will pick up all Western distribution as well for a 100% position. The agreement also includes additional page prep and related media workflow solutions, as well as the additional freight work to support nationwide distribution.

"Rite Aid is one the leading drugstore retailers in America and has been one of our largest and most loyal customers," said Joel Quadracci, Chairman, President & CEO of Quad/Graphics. "This new agreement confirms the value of our larger national platform combined with a company commitment to new media solutions that are more integrated, efficient and efective."

Jim Pilsner, Rite Aid's Vice President of Advertising, said Quad/Graphics' technology and innovation provided a compelling business case for an expanded relationship. "Quad/Graphics will now be printing our inserts coast-to-coast, and also producing our digital online editions," he said. "Our customers across the country will be able to access Rite Aid promotions in print, online and mobile channels, with complex Quad/Graphics geo-versioning ensuring they get the right content, in the right place at the right time."

About Rite Aid Corporation

Rite Aid Corporation is one of the nation's leading drugstore chains with approximately 4,700 stores in 31 states and the District of Columbia and fiscal 2011 annual revenues of $25.2 billion.

About Quad/Graphics

Quad/Graphics (NYSE: QUAD) is a global provider of print and related multichannel solutions for consumer magazines, special interest publications, catalogs, retail inserts and circulars, direct mail products, books, directories, and commercial and specialty products, including in-store signage. Headquartered in Sussex, Wis. (just west of Milwaukee), the Company has approximately 24,000 employees working from approximately 60 print-production facilities as well as other support locations throughout North America, Latin America and Europe. As a printing industry innovator, Quad/Graphics (www.QG.com) is redefining the power of print in today's multimedia world by helping its clients use print as the foundation of multichannel communications strategies to drive their top-line revenues.


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