[February 22, 2012]

White House to Applaud Evidon and DAA for Privacy Leadership

In a West Wing ceremony at 12 noon ET today, The White House will gather the leaders of the Self-Regulatory Program for Online Behavioral Advertising, as well as leaders of some of the largest companies online, to launch the Administration's "Privacy Bill of Rights." The ceremony will recognize executives from companies and associations that have led the Digital Advertising Alliance and its Self-Regulatory Program for Online Behavioral Advertising, including Evidon. The event will feature National Economic Council Director Gene Sperling, Commerce Secretary John Bryson and Federal Trade Commission Chairman Jon Leibowitz (News - Alert).

"This validates the self-regulatory program as the industry standard for privacy protection. We're proud to play such an instrumental role in its growth," said Scott Meyer, Founder and CEO of Evidon. "We look forward to continuing to drive the widespread participation in the sef-regulatory program by brands, networks, agencies, publishers, and technology providers online. We're shortly rolling out integration of our InForm service for Ad and Website notice with browser-based tools. And, our new Evidon Encompass service is empowering companies to understand all forms of tracking on their sites to give consumers better privacy controls while and enhance website performance both here in the US, in the EU, and all over the world."

About Evidon

Evidon empowers consumers and businesses to see, understand and control data online. With insights fueled by its Ghostery^® browser extension and rich, 800+ company privacy database, Evidon enables businesses to assess the cookies and other tracking activity on their websites, helping them to protect their audience data and improve performance. As the first and largest dedicated provider of privacy and compliance solutions for digital media, Evidon also enables leading brands, agencies, publishers, advertising networks and others to comply easily with privacy laws and self-regulatory programs across North America and Europe. Evidon's InForm service delivers over a billion "Ad Choices" notices daily on behalf of these businesses-in the U.S. and in local languages across Europe-giving consumers transparency into and control over how their information is used online. By protecting themselves and empowering consumers, businesses build their brands and improve results. For more information, please visit: www.evidon.com

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