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| [January 09, 2012] |
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Yahoo! to Present Tom Hanks' New Digital Animated Series "Electric City"
LAS VEGAS --(Business Wire)--
International CES (News - Alert) - Yahoo! (NASDAQ:YHOO), the premier digital media
company, today announced that they have joined forces with Playtone and
Reliance Entertainment to bring Tom Hanks' multi-dimensional animated
series "Electric City" to Yahoo! in 2012. As the exclusive online
broadcast home for "Electric City," Yahoo! will bring Hanks' vision and
storytelling to a global audience. Set in a futuristic society,
"Electric City" is a new 90- minute action-packed sci-fi adventure
series, and marks Yahoo!'s (News - Alert) first foray into original scripted
programming. "Electric City" was created by and stars Tom Hanks.
The introduction of "Electric City" will take center stage at a private
event at CES with Tom Hanks and Ross Levinsohn, EVP Americas, Yahoo! on
January 10.
"'Electric City' is a thought-provoking and engaging series and we are
thrilled to be partnering with Playtone and Reliance Entertainment to
bring Tom Hanks' vision to the world on Yahoo! for the first time," said
Ross Levinsohn, EVP Americas, Yahoo!. "'Electric City' is so much more
than just an online video series - it is an interactive and immersive
experience from one of the world's biggest stars and premier
storytellers."
"Yahoo! has clearly established itself as the go-to destination for big
events and breaking news and we are focused on providing the best
digital canvas for the world's greatest storytellers to create, develop
and showcase their visions," said Levinsohn. "'Electric City' is further
proof that we want to set the bar in premium online content and be the
global home for groundbreaking ventures from the world's best-known and
next-generation artists."
"It was always our intent to have this project live and breathe online
and we felt Yahoo! would be the perfect home," said Playtone's Gary
Goetzman.
"Electric City is the first of its kind, a clutter-breaking, global 360
digital project. Working with Tom and Playtone has been an amazing
experience and this series could not have been possible without Tom's
vision and creativity. We also feel that with its reach and technology,
Yahoo! is the best distribution partner for this project," said Amitabh
Jhunjhunwala, Vice Chairman Reliance Group. "Electric City reinforces
Reliance's commitment to invest and innovate in the global entertainment
industry. We will continue to create more global and multi-platform
digital projects involving top Hollywood talent."
What is "Electric City"?
The world as we know it has ended and out of the rubble, the Electric
City stands as a symbol of peace and security. Yet under the veneer of
order lies a world full of secrets and violence. Secret police,
back-alley dealings, daring chases, and murder all find a home in the
"Electric City." Through the lens of a functioning, yet dystopian
metropolis, "Electric City" touches upon relevant global issues and
themes including energy consumption, freedom of information, crime and
punishment and more. The story unfolds gradually, layering mystery upon
mystery, inviting viewers to interact with the content and each other.
Metaphors and symbols are woven throughout, creating a perfect
environment for puzzle-solving and community interaction. Like good
science fiction, "Electric City" raises provocative questions about our
own way of life and value systems. Short-form connecting storylines
combined with vivid animation and a compelling score will keep audiences
watching, while metaphors and a ange of subject lines will keep them
guessing-and reflecting.
The "Electric City" Experience on Yahoo!
"Electric City" will be shown as a multi-part series on Yahoo!, and will
be supported by a deeply immersive and interactive online experience
that enhances the drama, mystery and intrigue of the series.
Yahoo!'s interactive and social features will allow viewers to:
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Navigate non-linearly and learn more about the world of "Electric
City" through a 3-D interactive map
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Dig deeper into character back-stories and learn about the cast behind
the characters' voices
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Watch exclusive behind-the-scenes footage
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Post reactions and commentary directly to Facebook and Twitter (News - Alert)
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Engage members of their social networks in discussions and debates
about societal themes, events and characters and/or join the larger
"Electric City" community discussion
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Engage in casual games and other content related to the series
"Electric City" will also live across multiple devices and comes enabled
for tablet and connected TV. The series will be punctuated by special
events, such as opportunities to watch exclusive content and to interact
with the cast and creators. As a truly global entertainment experience,
the series will also be available in numerous languages, including
French and Spanish.
With 700 million users worldwide, Yahoo! provides the massive scale that
Hollywood is looking for and Yahoo! knows better than anyone else how to
program and market premium content for both the consumer and advertiser.
"Electric City" complements Yahoo!'s already robust portfolio of
original online premium video programming which provides marketers a
huge opportunity to align their brands with world class, premium content
across the Yahoo! network. With 9 of the top 10* most watched shows on
the web, (including omg!
NOW, Primetime
in No Time and Daily
Ticker) -- Yahoo!'s original video programs reach more
than 26 million* people per month. Yahoo! continues to invest heavily in
top quality video as evidenced by "Electric City," its highly buzzed
about women's
programming slate which launched in October, and its eagerly awaited
comedy slate debuting February 2012.
About Yahoo!
Yahoo! is the premier digital media company, creating deeply personal
digital experiences that keep more than half a billion people connected
to what matters most to them, across devices and around the globe. And
Yahoo!'s unique combination of Science + Art + Scale connects
advertisers to the consumers who build their businesses. Yahoo! is
headquartered in Sunnyvale, California. For more information, visit the
pressroom (pressroom.yahoo.net)
or the company's blog, Yodel Anecdotal (yodel.yahoo.com).
Yahoo! is the trademark and/or registered trademark of Yahoo! Inc. All
other names are trademarks and/or registered trademarks of their
respective owners.
About Playtone
Playtone is Tom Hanks and Gary Goetzman's film and television production
company. Film releases include MAMMA MIA!, WHERE THE WILD THINGS ARE,
LARRY CROWNE, CHARLIE WILSON'S WAR, THE POLAR EXPRESS, and MY BIG FAT
GREEK WEDDING. Television credits include the Emmy winning miniseries
"The Pacific", "John Adams" and "Band of Brothers"; and Emmy nominated
HBO series "Big Love" and "The 25th
Anniversary Rock & Roll Hall of Fame Concert."
About Reliance Entertainment
Reliance Entertainment is the media and entertainment arm of India's
Reliance Group, with a significant presence in film entertainment (film
production, distribution, and exhibition), broadcasting and new media
ventures. In Hollywood, Reliance Entertainment has partnered with Steven
Spielberg and Stacey Snider on the formation of DreamWorks Studios, and
has several development deals, including among others, with Tom Hanks
and Gary Goetzman's Playtone, Brian Gazer and Ron Howards' Imagine
Entertainment, George Clooney's Smokehouse Productions, Brad Pitt's Plan
B Entertainment, and Brett Ratner's Rat Entertainment. Following its
acquisition of IM Global, the company now benefits from an international
sales team, with an excellent reputation and global presence, under the
leadership of Stuart Ford. In India, Reliance Entertainment (www.relianceentertainment.net),
has built an impressive film production slate in Hindi, English and
other Indian languages, which it markets and distributes worldwide.
Group company, Reliance MediaWorks Ltd., is India's fastest growing film
and entertainment services company. Reliance MediaWorks has a leading
presence in Film Services: Motion Picture Processing and DI; Film
Restoration and Image Enhancement; 3D; Digital Mastering: Studios and
Equipment rentals; Visual Effects; Animation; and TV Post Production,
with a presence across India, the US, UK, Russia and Japan. The Reliance
Group is among India's leading business houses, with total assets
touching US$ 42 billion and net worth of over US$ 19 billion. Across
different companies, the group has a customer base of over 230 million,
the largest in India.

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