[November 08, 2011]

Achieving Dramatic Profitability, Logan Homes Integrates Sales, 3D Design, Options, Workflow and Estimating

BuilderMT, North America's best-selling construction workflow software solution provider, today announced that its client Logan Homes has achieved 10 to 12% per-home margins through the application of best-of-breed software solutions from BuilderMT (operational workflow), CG Visions (BIM software and services) and Sales Simplicity (sales automation).

Building in the Wilmington and Coastal Carolina regions, Logan Homes will start 150 homes in 2011, at an average sale price of $300,000, putting the Company firmly in the ranks of the "top 200" home builders nationally.

With 78 base plans, 275,000 option combinations, a design center and 40 model homes, Logan Homes recently stepped up its drafting and options-selection processes to 3D BIM-driven digital takeoffs, using Vertex (News - Alert), and Pipeline, a new BIM options-management program from CG Visions. By implementing this BIM solution set, Logan Homes is an early adopter of the hottest trend in homebuilding: Tying 3D BIM modeling directly to estimating, purchasing and even to suppliers of materials and components for the home. With all of its software working seamlessly together, driven by BuilderMT as the nexus point, Logan Homes can obtain immediate "profitability analysis" during the options-selection process, while transferring data to and from its sales, estimating, purchasing, work order and scheduling systems.

Specifically, with the implementation of Vertex and Pipeline, Logan Homes was able to strip its 78 home plans down to bare BIM units. Logan Homes then "optioned out" those units during the sales process, using community-specific, lot-specific scenarios, where each option is assgned a community-specific price.

"With that approach," Company founder D Logan explained, "we were able to stop a proliferation of plan sets - which were running into the thousands - and gain control over the equally confusing proliferation of option scenarios in our Timberline estimating system, which were running into the tens of thousands."

"With pricing known through BuilderMT's purchasing function, Logan Homes can determine its profit for each home before it even starts to build," said Tom Gebes, BuilderMT's president. "If the profit margin runs below the desired 10% to 12%, the Company can determine where that variance exists and easily adjust the option-combination price to prevent any slippage."

About Logan Homes

For over 20 years, Logan Homes has specialized in building quality homes in Wilmington and along North Carolina's coast, earning a reputation for exquisite home design, attention to detail and the commitment to superior craftsmanship and service. www.LoganHomes.com

About BuilderMT

For the construction industry at large, BuilderMT provides highly-customizable workflow and building-process-management software that works in tandem with leading accounting systems and other wireless and jobsite productivity tools, such as CRM and warranty management. Over the past 13 years, BuilderMT systems have been purchased by over 825 corporations and more than 7,000 individuals, as the Company has maintained its status as the sector's best-selling, most award-winning software product. www.BuilderMT.com

About CG Visions

CG Visions is the leading provider of turn-key outsourced CAD and "Building Information Modeling" (BIM) solution implementation and consulting. CG Visions is also the developer of "BIM Pipeline," which provides the critical bridge between various BIM software tools and back-office systems. http://www.CGVisions.com/

About Sales Simplicity

Sales Simplicity Software is the creator and marketer of leading Sales Automation, Content Management, Lead Management, eMarketing and Reporting Management tools for: new single-family, semi-custom and custom homes; condo, multi-family and senior living providers; developers and new-home realtors; and apartment sales and rental agents. www.SalesSimplicity.net

[ Back To Contact Center Solutions Homepage's Homepage ]