Baynote and TouchCommerce Team to Personalize Consumer Engagement Solutions [Professional Services Close - Up]

(Professional Services Close - Up Via Acquire Media NewsEdge) Baynote, a provider of eCommerce personalization solutions, and TouchCommerce, a conversion marketing solutions provider, have announced a partnership to further personalize online interactions and increase ecommerce conversions.

By integrating Baynote's intent-based Personalization Platform into the TouchCommerce Conversion as a Service offering, the groups said that online businesses can offer personalized recommendations within the TouchCommerce chat or guided assistance solutions to maximize average order values and increase site-wide conversion.

According to a release, Baynote's Personalization Platform understands and adapts to "in the moment" buyer intent throughout the entire shopping lifecycle, allowing eCommerce executives to continuously offer the most relevant content and products to consumers at different stages in the shopping experience. Online businesses rely on TouchCommerce managed conversion solutions to engage visitors in real-time and assist them during the buying process to lower abandonment and increase sell-through opportunities.

Together, Baynote and TouchCommerce noted that its solutions enable online brands to enhance personalization and maximize conversion in online engagement sessions by presenting visitors with the most relevant content and product recommendations possible. Through either the TouchCommerce automated guidance technology, or a dedicated chat support agent, a consumer shopping online can engage with the TouchCommerce services suite to ask for help in the product selection process. Baynote provides product recommendations that understand the buyer's intent in real-time and can be pushed visually into the chat session or provided to the consumer through the conversation to help with purchase decisions.

"Baynote is dedicated to providing the most relevant shopping experiences across all touchpoints through our unique personalization approach that understands real-time buyer intent," said John Kelly, COO at Baynote. "By incorporating Baynote's personalization with the TouchCommerce conversion marketing platform, we're showing retailers that every moment in the sales cycle can be optimized to increase conversions." "This partnership allows for the seamless integration of two complementary and proven eCommerce conversion-enhancing solutions," said Steve Dille, SVP of marketing for TouchCommerce. "TouchCommerce has built a platform designed to target the right customer in the right way to lift conversion, and in Baynote we have found a partner who complements our mission." As part of the partnership, TouchCommerce said that it also joins Baynote's Conversion Partner Ecosystem. The Ecosystem enables Baynote customers to create a cohesive personalized experience across multiple customer touchpoints to realize a higher return on their current marketing and eCommerce investments.

Baynote is an eCommerce software company.

TouchCommerce is a provider of pay-for-performance conversion marketing solutions.

More Information: www.touchcommerce.com www.baynote.com ((Comments on this story may be sent to newsdesk@closeupmedia.com)) (c) 2011 ProQuest Information and Learning Company; All Rights Reserved.

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