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Sinclair IS Pharma Implements Cegedim Relationship Management's MI for iPad SoftwareOct 10, 2011 (Close-Up Media via COMTEX) -- Cegedim Relationship Management announced that Sinclair IS Pharma successfully upgraded to MI for iPad, the next-generation CRM SaaS solution, for its commercial teams in five European countries. "Cegedim has a very positive track record, so we naturally approached them for a global mobile application that could manage multi-country deployments from one core system," said Christophe Foucher, Chief Operating Officer at Sinclair IS Pharma, in a release. "Cegedim was able to implement their CRM very quickly through their SaaS technology. Initial feedback is very enthusiastic - better interaction and interest levels with the doctors and more efficiency in the medical representative's daily assignments. The goal is that the result is better quality calls and a sound return on investment." "Sinclair provided Cegedim with a great challenge. I am pleased with the results - a quickly implemented, multi-country deployment of Mobile Intelligence within their timeframe," said Laurent Labrune, Chief Executive Office at Cegedim Relationship Management. "Sinclair IS now benefits from the robust functionality of the iPad equipped with CRM software specifically designed for Life Sciences." Sinclair IS Pharma, an specialty pharmaceutical company, focuses on the therapeutic areas of dermatology, wound care, oncology support and critical care. Within a 60-day timeframe, Cegedim Relationship Management worked closely with Sinclair IS to develop a customized tool designed to fit the exact needs of the sales and marketing teams. The solution allows for a follow-up on daily activities of sales reps and a presentation tool. As of early September, Sinclair IS's sales force across Europe successfully operates solely on this mobile device, using MI for iPad to capture activity reporting, and relying on OneKey, a healthcare professional database, also provided by Cegedim Relationship Management. Cegedim Relationship Management, is a provider of Pharmaceutical CRM, continues to deliver innovative and industry specific solutions to meet the Life Sciences industry's requirements. Sinclair IS Pharma is a specialty pharmaceutical company focused on treatments in dermatology, wound care, oncology support and critical care. ((Comments on this story may be sent to [email protected])) |