TMCnet News
StayinFront Partners with AdvantageMS for Enhanced Master Data ManagementAug 02, 2011 (Close-Up Media via COMTEX) -- StayinFront, Inc., a global provider of CRM systems and mobile sales force effectiveness tools, announced that it has formed a strategic partnership with master data management company, AdvantageMS aimed at improving the competitive advantage of biopharma field reps conducting business with medical professionals. StayinFront reported that its new alliance will significantly impact the timeliness, accuracy and compliance of data that is needed for biopharma field reps to successfully complete a call with physicians. Data about the medical professional from AdvantageMS's National Provider Database can now be served in real-time to users of StayinFront Life Sciences CRM solutions. "Sales operations executives in pharma companies are under enormous pressure on a daily basis to reduce costs, increase effectiveness, and remain compliant with government regulations," said Sam Barclay, VP of Business Development and Client Services at StayinFront. "When master data management effectively intersects with CRM and there is improvement in the speed and quality of data available when and where the field reps need it, significant opportunities exist impacting each of these three areas, as well as for enhancing business relationships." The Company said that the new system will enable biopharma sales reps to get accurate data on medical professionals before even speaking with them. Compliance issues can be streamlined by ensuring the physician is validated before they are sampled, and costs associated with poor data quality can be reduced. "StayinFront CRM, coupled with the AdvantageMS National Provider Database, can provide the rep with a competitive advantage by having the opportunity to sell to the physician upon the first contact, thereby boosting sales force effectiveness," said Barclay. More Information: stayinfront.com ((Comments on this story may be sent to [email protected])) |