: Research and Markets: Comprehensive Insights into the Role of Social Media in Financial Services
Jul 27, 2011 (M2 PRESSWIRE via COMTEX) --
Research and Markets (http://www.researchandmarkets.com/research/8d1c1a/social_media_in_fi) has announced the addition of the "Social Media in Financial Services" report to their offering.
Social Media in Financial Services will help you to understand social media and its potential to enhance customer engagement. The report details the key success factors in deploying these tools, the challenges for implementing them in the financial marketplace and practical ways to overcome them. Learn through best-practice case studies how the market leaders are using social media to increase their customers' brand loyalty.
Since the publication of 'Web 2.0 in Financial Services' , social media has become an established part of the marketing and product mix.
In developed FS markets, social media is poised to leapfrog the call centre and stand second only to the branch as the most important customer channel. In many emerging markets it is set to lead the branch.
This report uses non-public domain data and exclusive interviews to provide a comprehensive analysis of global best practice in social media and retail finance, including:
- The mixed experiences of banks operating in virtual worlds
- Understanding, assessing and mitigating the risks from social media
- Integrating social media with other delivery channels
- The growing role of social media in wealth management
- Social media as an internal communication, HR and training tool
Case studies and examples involving; ANZ, American Express, Barclaycard, Deutsche Bank, Royal Bank of Canada and Toyota Financial Services.
Key Topics Covered:
Section I - The case for using web 2.0 to build customer engagement
Chapter 1 - Social media and customer interaction
Chapter 2 - Customer engagement and social media in customer service
Chapter 3 - Customer engagement and social media in marketing
Chapter 4 - Customer engagement and social media in market research and product development
Section II - Social media as a tool for employee engagement and interaction
Chapter 5 - Knowledge and training
Chapter 6 - Risk management and employers
Section III Social media tools for customer engagement
Chapter 7 - Blogs
Chapter 8 - Podcasts
Chapter 9 - Social networking sites
Chapter 10 - Online personal financial management (PFM) tools
Section III - Success factors in engaging customers with web 2.0
Chapter 11 - Authenticity
For more information visit http://www.researchandmarkets.com/research/8d1c1a/social_media_in_fi
Research and Markets
Laura Wood, Senior Manager,
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
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