[July 12, 2011]

Research and Markets: The Impact of Google on NGN OSS/BSS Solutions

Research and Markets (http://www.researchandmarkets.com/research/e35eac/the_impact_of_goog) has announced the addition of the "The Impact of Google on NGN OSS/BSS Solutions" report to their offering.

Google (News - Alert) is poised to take on the carriers where it will hurt them the most: value-added service (VAS) applications. These VAS applications are what the industry needs the most as bearer services become increasingly commoditized. Furthermore, our research indicates that consumers and enterprise customers will increasingly identify more with the brand that offers VAS applicatios rather than bearer services.

This places even more pressure on traditional service providers to employ Next Generation Network (NGN) OSS/BSS environments that enable them to have more choice and control over which third parties provide VAS applications in their networks.

This report evaluates the drivers for NGN OSS/BSS, specific areas impacted, and the anticipated impact and actions incumbent operators must take in response to the threat of Google and the opportunity of creating a more open service creation and operational environment. The report also includes a revenue forecast for NGN OSS/BSS in the areas of Billing and Customer Care, Mediation, and Revenue Assurance.

Target Audience (News - Alert):

• NGN OSS/BSS vendors and service suppliers
• Incumbent and traditional network service operators
• Google and their customers, partners, and competitors

Keywords: Google, NGN, NGN OSS/BSS, OSS/BSS, Google NGN, Google and Carriers, Google and Mobile Operators, Google and Incumbent Operators, Google and Incumbent Carriers, Google vs. Traditional Carriers, Google VAS, Value-added Services, VAS Applications, OTT, Over the Top, Over the Top Applications, OTT Applications, Virtual Network Operators, VNO, Google VNO, Google Competition, Google Applications

Key Topics Covered:

Executive Summary

Introduction

Existing OSS/BSS Challenges

Drivers for Google Impacting NGN OSS/BSS Systems

Key NGN OSS/BSS Segments Google will Impact

Billing and Customer Care

Mediation

Revenue Assurance

SWOT Analysis of Google in NGN OSS/BSS

Summary and Recommendations

Incumbent Operators

Content, Commerce, and Application Providers

NGN OSS/BSS Vendors

For more information visit http://www.researchandmarkets.com/research/e35eac/the_impact_of_goog

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