Wizzard Media Signs Agreement to License Reach Messaging's Mobile Ad Technology

Mar 09, 2011 (Close-Up Media via COMTEX) -- Reach Messaging Inc., a developer of industry specific mobile phone App and platform technology, announced that the Company has entered into an agreement with Wizzard Media whereby Wizzard Media will use the Company's Interactive Ad Solution to advertise on its mobile phone applications.

Additionally, Wizzard Media has agreed to a $150,000 equity investment in Reach Messaging.

The Company said the licensing agreement will allow Wizzard Media, a podcast network, which owns 1,100 mobile Apps, to leverage Reach Messaging's new technology to run both in-house and external mobile advertisements. The partnership is expected to increase the exposure of Reach Messaging's new ad solution to mobile ad publishers. As outlined in the licensing agreement, Reach Messaging and Wizzard Media will do a revenue split for revenues generated from mobile ads that are run by Wizard Media for external ad publishers.

"Our partnership with Wizzard Media provides us with the perfect opportunity to legitimize the strength and uniqueness of our interactive ad solution over existing technologies. Due to their huge inventory of Apps, we believe that we will exponentially increase our exposure and network of ad publishers that could positively impact our company's growth. This is an ideal situation for our technology to showcase its ability to allow users to share ads via Facebook, Twitter and email which can lead to ads going viral and potentially reaching millions of users," commented Shane Gau, CEO of Reach Messaging.

"This agreement provides Wizzard Media with a great revenue sharing opportunity while providing us with a new and unique mobile App advertising technology," says Chris Spencer, Wizzard Media CEO. "Furthermore, we believe our investment in Reach will provide us with access to high quality App technology going forward and could substantially increase in value as their company grows. Wizzard continues to aggressively look for strategic investment opportunities in the mobile App space that can both benefit us with access to great technologies as well as increase in value as the mobile consumer era continues to gain momentum." Wizzard Media provides podcast publishers with distribution and monetization services.

More information: www.wizzardsoftware.com/media www.reachmessaging.com ((Comments on this story may be sent to newsdesk@closeupmedia.com))

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