Ooyala Unveils Mobile Video Publishing and Analytics Suite for iOS Devices

Mar 04, 2011 (Close-Up Media via COMTEX) -- Ooyala, Inc., a provider of online video technology, announced a set of mobile video publishing tools, giving publishers the ability to deliver live streaming video and secure video-on-demand to iOS devices.

The release expands the reach and monetization capabilities of publishers and broadcasters, the Company said. Additionally, the company introduced a broad set of cross-device analytics that reveal actionable insights into device usage, viewer preferences and overall video effectiveness over days, weeks or months.

"iPhones, iPads and other mobile devices are critical targets for video-and delivery must be secure, simple and easy to analyze for publishers," said Bismarck Lepe, President of Products at Ooyala. "We are the first to deliver secure video on demand to iOS devices, allowing our customers to confidently deliver and monetize video. Live streaming to iOS devices gives publishers access to vast mobile audiences on the most popular mobile devices in use today. Our analytics give insights that help publishers gain a deep understanding of viewer preferences and device trends, and ultimately maximize revenue with each stream. This comprehensive suite is unmatched in our industry and unlocks new value for video." According to a release, with the release, Ooyala offers a set of analytics for mobile video. New insights into cross-device and browser usage as well as user engagement, viewer trends and preferences, and geographic reach are available through standard online reports. These insights enable optimized delivery and advertising strategies. Individual video, label and account-wide analytics inform publishers and advertisers to enable optimal revenue strategies.

Toby Wright, Chief Technology Officer at Telegraph Media Group, said: "The Ooyala real-time analytics have already been a huge benefit to Telegraph Media Group. The introduction of these new features will provide us an even greater insight as to how audiences consume video on smartphones and tablet devices, as we venture into these digital territories." "With our cross-device analytics we've already seen that mobile viewers watch twice as long as viewers on a browser. With insights like these, our customers will be able to pitch, plan and monetize video more effectively," added Lepe.

((Comments on this story may be sent to newsdesk@closeupmedia.com))

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