Contact Center Solutions Industry News

TMCNet: Sony Ericsson Releases Phone Analyser with Facebook Connect App

[September 09, 2010]

Sony Ericsson Releases Phone Analyser with Facebook Connect App

Sep 03, 2010 (Close-Up Media via COMTEX) -- Sony Ericsson said it has launched an application on its official website for fans to discover which of the brand's top five handsets is best for them, depending how they use their Facebook profile.

In a release, the Company said that fans can log into the feature through Facebook Connect, following which the application will pick one of five phones for the user depending on their Facebook activity. The phones that users will be matched with include the three newest models in the Xperia range, the X10, X10 mini and X10 mini pro, and also the Vivaz and Vivaz pro.

The app uses criteria such as social network scope, visual components, sharing activity and networking activity to determine which of the five phones is most suitable for the individual. Giving a description of what it thinks the users will need in their phone, the app then makes a selection based on its assessment. The individuals are then directed to the relevant page on the brands website, further describing the features and benefits of the phone that was chosen for them.

Ben Padley, Head of Digital and CRM for Sony Ericsson, said: "The Sony Ericsson phone analyser helps prospective Sony Ericsson users find the most suitable phone for them, dependant on their lifestyle. Social media is now an integral part of many users' lives, so it is important to base phone choice on which phone can best handle each user's requirements. The phone analyser bases its results on how users interact with their Facebook community, and the end result is that the app suggests a handset that will facilitate this as much as possible.

((Comments on this story may be sent to health@closeupmedia.com))

[ Back To Contact Center Solutions Homepage's Homepage ]


Related Contact Center Solutions Articles
[ View all Contact Center Solutions Articles ]

Socialize with us

FREE Contact Center Solutions eNewsletter

Click here to receive your targeted Contact Center Solutions Community eNewsletter.[Subscribe Now]

Industry News

Featured Resources

Contact Center Solutions Glossary of Terms

Press Releases

About the Contact Center Solutions Community

    Welcome to the Contact Center Solutions Community The Contact Center Solutions Global Online Community, Sponsored by Interactive Intelligence, is designed to serve as the industry's premier resource for information and research on Contact Center Solutions technology and deployment strategies.