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TMCNet: Succeeding at SaaS: Computing in the Cloud

[August 26, 2010]

Succeeding at SaaS: Computing in the Cloud

(M2 PressWIRE Via Acquire Media NewsEdge) Dublin - Research and Markets (http://www.researchandmarkets.com/research/26eed0/succeeding_at_saas) has announced the addition of the "Succeeding at SaaS: Computing in the Cloud" report to their offering.

"Succeeding at SaaS: Computing in the Cloud", offers advice on SaaS and Cloud Computing to both ISVs and user organizations.

It is both an overview of the SaaS market and a series of recommendations for ISVs, platform vendors, and customers who want to participate in it. The centerpiece of the book is 22 interviews Wohl conducted with these market participants, illustrating the state of the SaaS market and its direction.

Author Amy Wohl has been following the SaaS market since its inception (as the earlier ASP market) in the late 90s and she has filled the book with advice based on her consulting practice and her observations of the industry.

The book includes both a brief history of the market and its precedents, a definition of cloud computing and its relationship to SaaS, and a discussion of their likely futures." Key Topics Covered: Introduction SECTION I: ISSUES FOR EVERYONE - What is Software as a Service? - Nothings New: SaaSs Historical Precedents - Whats Different This Time? SECTION II: ISSUES FOR VENDORS Chapter 1. The Software Market Today and Tomorrow - How Does the SaaS Market Work? - How is SaaS Different than Traditional Software? Chapter 2. Making the SaaS Decision - Deciding to Participate - The Opportunity - The Competition - Making Good Decisions to Assure SaaS Success - Chapter 3. Planning for Success in SaaS - The New Business Model - Planning the New Financial Model - Sales and Marketing - Marketing Costs - A Different Distribution Model Needs a Different Sales Plan - Product Design - A Different Model can Lead to Different Products Chapter 4. The Economic Life Cycle of Software Applications - Is Customization Supportable? - The Relationship between SaaS and SOA - Chapter 5. The Cost of Changing to SaaS - Rewriting or Porting the Application - Changing the Business Model - Changing Sources of Revenue - Changes in Operational Costs - Other Migration Costs - Cost of a Hybrid Business Model Chapter 6. Pricing - How to Price for SaaS - Billing SECTION III: ISSUES FOR CUSTOMERS Chapter 7. Customer Expectations - Who Uses SaaS? - What do Customers Want? Chapter 8. Challenges and Choices - Integration - Customization - Picking the Right Vendor - Standards SECTION IV: THE FUTURE OF SAAS Chapter 9. Customer Trends - Customer Expectations - Bringing SaaS In-House Chapter 10. Technology Trends - Cloud Computing - The Convergence of SaaS and SOA SECTION V: CONCLUSIONS For more information visit http://www.researchandmarkets.com/research/26eed0/succeeding_at_saas ((Comments on this story may be sent to info@m2.com)) (c) 2010 M2 COMMUNICATIONS

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