Contact Center Solutions Industry News

TMCNet: Provision Call Tracking Numbers and Retrieve Reporting Data on the Fly with Mongoose Metrics API

[August 26, 2010]

Provision Call Tracking Numbers and Retrieve Reporting Data on the Fly with Mongoose Metrics API

Aug 26, 2010 (PRWeb.com via COMTEX) -- Mongoose Metrics, an enterprise-level call tracking (http://www.mongoosemetrics.com) and conversion analytics provider, today announced its API feature (http://www.mongoosemetrics.com/innovations-api.php) which enables customers to quickly and simply manage hundreds of thousands of phone numbers with ease. Mongoose Metrics (http://www.mongoosemetrics.com)' API is integral for businesses which use call tracking numbers on a large scale because it allows them to automate the management of their often massive inventory. For white label providers, this flexible and scalable API allows them to integrate thousands of orders per day while still presenting a consistent customer interface for provisioning and reporting.

"For businesses such as online publishers which manage thousands of advertisers -- and even more phone numbers -- choosing a call tracking provider with a fully-fleshed out API is imperative," says Bradley E. Reynolds, chief executive officer for Mongoose Metrics. He adds, "We are the first and only company to enable businesses to provision keyword-level call tracking campaigns using an API." When it comes to analyzing and interpreting the data resulting from call tracking campaigns, Mongoose Metrics is also the first and only company to provide an API for retrieving session-level call tracking reporting. Data includes keyword source, advertising source, geo-location, caller ID, length of call, call recording, last URL visited, campaign and ad group as well as customizable data points. "The immediacy of available data lets marketers make decisions more quickly and efficiently, often leading to an improved ROI of 20 to 30 percent," Reynolds says.

About Mongoose Metrics Mongoose Metrics is the authority for exposing what happens before, during and after phone conversations to assist clients with actionable data for quick and effective marketing spending. The company developed the industry's first patent-pending phone call tracking technology which integrates phone call reports into third party web analytics packages such as Webtrends(TM), Google Analytics(TM) and Omniture SiteCatalyst.(TM) The company's innovations also include keyword-level tracking solutions for online marketers who need to understand what paid search (PPC) traffic is driving phone calls. In 2010, the company expanded its service coverage area to Canada and the United Kingdom. Mongoose Metrics is a privately-held company based in Independence, Ohio and was founded in 2007 by information technology and telecom veterans, Stephen Abbey, Bradley Reynolds and Jeff Tirey. For more information about Mongoose Metrics products and services visit www.mongoosemetrics.com or call 1.877.784.0496. Follow us on Twitter @mongoosemetrics.

About Call Tracking Call tracking is one method of lead generation measurement that brings substantial and highly measurable insight to the issue of understanding online-to-offline (web-to-phone) conversions. It enables clients to migrate from merely tracking the number of phone calls they receive from online advertising campaigns to understanding each caller's online behavior and buying persona.

Call tracking (with local or toll-free numbers) enables businesses to answer formerly mysterious marketing questions such as: Do my Web marketing campaigns generate phone calls? Do these phone calls generate revenue? Do certain pages or sections of my website cause visitors to pick up the phone? Do they take action over the phone? Do prospects who call end up back on the site? Do they end up purchasing online? More importantly, call tracking allows businesses to calculate financial success for every form of advertising they are paying for. With call tracking, marketers now have an increasingly powerful tool to not only measure -- but also analyze -- offline conversions (phone calls) to more effectively determine success and make informed spending decisions.

### Read the full story at http://www.prweb.com/releases/2010/08/prweb4427754.htm.

PRWeb.com

[ Back To Contact Center Solutions Homepage's Homepage ]


Related Contact Center Solutions Articles
[ View all Contact Center Solutions Articles ]

Socialize with us

FREE Contact Center Solutions eNewsletter

Click here to receive your targeted Contact Center Solutions Community eNewsletter.[Subscribe Now]

Industry News

Featured Resources

Contact Center Solutions Glossary of Terms

Press Releases

About the Contact Center Solutions Community

    Welcome to the Contact Center Solutions Community The Contact Center Solutions Global Online Community, Sponsored by Interactive Intelligence, is designed to serve as the industry's premier resource for information and research on Contact Center Solutions technology and deployment strategies.