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TMCNet: Exit41 Brings Facebook Enabled Ordering to Social Media Restaurant Innovator Wow Bao

[May 21, 2010]

Exit41 Brings Facebook Enabled Ordering to Social Media Restaurant Innovator Wow Bao

CHICAGO, IL and ANDOVER, MA, May 21, 2010 (MARKETWIRE via COMTEX) -- Wow Bao, a Chicago-based Lettuce Entertain You Enterprise, Inc.

(LEYE) restaurant concept specializing in steamed Asian buns, announced the launch of a new "Online Ordering" tab on its Facebook page (www.facebook.com/hotasianbuns) that allows fans to order their takeout or delivery meal right from the social media site. The application was developed by Exit41, a leading provider of web, mobile and call center ordering applications and services for the restaurant industry.

"With the addition of our Online Ordering tab on Facebook, we've just made it even easier for our most loyal fans to order our food," said Geoff Alexander, vice president and managing partner, Wow Bao. "This is a tremendous opportunity for us to really engage with and reward our fans, plus attract new fans with the powerful, viral nature of Facebook." On Wow Bao's Online Ordering tab, fans can browse a variety of the restaurants' most popular menu items (everything from BBQ Pork Bao to Homemade Fresh Ginger Ginger Ale), easily add selected items to their cart, and then seamlessly complete the transaction on the Wow Bao online ordering site. The application features real-time integration with the restaurant point of sale system for up-to-date pricing, taxes and menu item availability.

Wow Bao's Geoff Alexander will be presenting the application at the National Restaurant Association's NRA Show 2010 in Chicago, in the "Beyond the Counter: New Order Points for New Profit Centers" session on Saturday, May 22.

Exit41 will be launching Facebook ordering for its restaurant customers, which include some of the world's leading fast casual, casual dining and fine dining brands.

Exit41 also has aggressive near-term plans to enhance the application with features including the ability for fans to share their favorite menu items with their friends, "Like" them, and find "Top-Liked" products across their network, and the ability for restaurants to instantly reward fans based on their order frequency.

"Adding online ordering to their Facebook page opens up a huge opportunity for restaurants to gain exposure to the millions of Facebook users," said Joseph Gagnon, chief executive officer, Exit41.

"Think of it -- there is nothing more social than food and with this enhancement we have now fully integrated the restaurant into the social graph." About Wow Bao Wow Bao, a Lettuce Entertain You(R) restaurant, has three locations in downtown Chicago. Specializing in bao (steamed buns) -- sweet dough with vegetable or meat fillings -- Wow Bao offers quick, flavorful, Asian fare. Along with the signature bao, Wow Bao offers rice bowls, potstickers, tasty broths, crunchy salads, homemade fresh ginger ginger ale and more. Order bike delivery, domestic shipping or local pick up via Wow Bao's iPhone application or online, both available at www.wowbao.com.

About Exit41, Inc.

Exit41 is a global market leader for integrated online, mobile, and call center ordering solutions for restaurants. Many of the world's leading restaurant brands throughout North America, South America, Canada and the Middle East depend on Exit41 to capitalize on the growing market opportunity for catering, takeout and delivery and provide their customers with faster, easier, more convenient ways to order from them. Headquartered in Massachusetts, Exit41 is backed by top tier investors including GrandBanks Capital. Web: www.exit41.com Contacts: Kate Mosteller Director, Marketing Exit41 Email Contact 978 749-9021 Geoff Alexander Vice President & Managing Partner Wow Bao, Lettuce Entertain You Enterprises Email Contact 773 433-5115 SOURCE: Exit41 http://www2.marketwire.com/mw/emailprcntct?id=CA6A9170DCA3F3F2 http://www2.marketwire.com/mw/emailprcntct?id=B1AA93C9411B3AE3

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