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TMCNet: StrongMail Plans to Deliver Email Marketing Solution Integrated with SAP CRM

[March 08, 2010]

StrongMail Plans to Deliver Email Marketing Solution Integrated with SAP CRM

Mar 08, 2010 (Close-Up Media via COMTEX) -- StrongMail, a provider of online marketing solutions for email and social media, announced that its email marketing solution - StrongMail Message Studio - is being integrated with the SAP Customer Relationship Management application and is scheduled to be generally available on March 8.

StrongMail said the integration is being developed in cooperation with SAP AG and is currently listed on the SAP EcoHub solution marketplace, where StrongMail is also now participating.

By integrating StrongMail Message Studio with SAP CRM, the Company said that customers can leverage enterprise-grade email marketing capabilities, including sophisticated campaign management, high-volume delivery and advanced targeting. By using the solutions together, customers can use their SAP CRM data within Message Studio to identify their most influential and profitable customers and automate relevant marketing programs. Programs can be based on key events within the customer database, web analytics data, purchase activity, or other relevant data attributes.

"SAP CRM provides powerful campaign management, segmentation and analytical capabilities that integrate well with other enterprise systems," said Jujhar Singh, senior vice president, CRP Product Management, SAP. "The solution will provide more flexibility to our customers to leverage powerful email delivery tools from StrongMail to execute their high-volume campaigns using the rich customer data from SAP CRM. The flexibility, usability and scalability of StrongMail's solution will further extend the value of our CRM offering with enterprise-grade email-marketing capabilities." StrongMail is now a member of SAP EcoHub, a community-enabled online marketplace that makes it easy for customers to discover, evaluate and purchase solutions that complement their SAP applications, including StrongMail's enterprise-grade email marketing solution.

"By integrating with one of the top CRM applications in the marketplace, StrongMail makes it easy for customers to create, send, track and analyze high-volume, highly targeted campaigns that properly reflect the customer relationship," said Bob Tekiela, CTO of StrongMail. "Our partnership with SAP opens up a powerful new channel for introducing our email marketing solutions to innovative businesses that clearly value the importance of customer data." ((Comments on this story may be sent to newsdesk@closeupmedia.com))

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