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TMCNet: HARO Chooses Lucky Dog Creative to Develop Largest Media Crowd-Sourcing Site

[February 09, 2010]

HARO Chooses Lucky Dog Creative to Develop Largest Media Crowd-Sourcing Site

PHOENIX --(Business Wire)-- Help a Reporter Out (HARO), a social media company serving reporters, public relations professionals, entrepreneurs and small businesses, selected Lucky Dog Creative to launch a new online user experience that completely automates information and streamlines the process of connecting reporters with expert sources while providing small businesses with free PR and affordable direct marketing to an engaged community of buyers. Within days of the new HARO website launch, 10,000 new accounts were created. Within the first two weeks, the site is processing 200 queries and 3000 pitches daily through their new automated system reducing internal workflow by 60%.

Everyday hundreds of reporters seek sources for stories they are developing. Phoenix-based Lucky Dog Creative automated HARO's process and created a robust online solution to accommodate HARO's growth and scalability requirements. The new system assembles sponsor ads and reporter queries, organizes them into targeted industry topics, and generates a daily communication to over 100,000 sources while protecting the anonymity of the reporter.

"When I first launched HARO on the web in March of 2008, I never ever could have imagined that in under two years, we'd become the de-facto standard for crowd-sourcing," said Peter Shankman, HARO founder. "Every upgrade we've made to HARO has come from users of the service. Lucky Dog Creative has helped us shape what started as a simple thrice-daily email newsletter into a full-service crowd-sourcing solution for reporters, and a new marketing and PR benefit for sources and small businesses around the world." The new site now provides industry segmentation to more acutely target vertical segments for both source-seeking reporters and ROI-minded sponsors. A robust set of admin tools allows HARO to efficiently manage the process at scale reducing time and resources expended.

"This comprehensive solution allows HARO to offer users a richer, more useful experience while dramatically improving HARO's operational efficiency by automating internal workflows and business processes formerly managed manually," said Mark Howard, managing partner, Lucky Dog Creative.

About Lucky Dog Creative Originally founded in 2000 as a traditional ad agency, Lucky Dog Creative is a new breed of ad agency - online and streamlined - delivering Advertising On Command through boutique agency services and affordable packaged services. The agency offers strategic advertising and original, professionally-designed creative ideas in an affordable and accessible process for organizations large and small to achieve their advertising objectives and thrive in the ever-changing and challenging economy. www.luckydogcreative.com.

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About HARO Founded in 2008 by serial entrepreneur Peter Shankman, Help A Reporter Out (HARO) is one of the fastest-growing social media services in North America. Every day, HARO brings nearly 30,000 reporters and bloggers, over 100,000 news sources and thousands of small businesses together to tell their stories, promote their brands and sell their products and services. Since its inception, Two Cats and a Cup of Coffee under its mark HARO has published more than 75,000 journalist queries, facilitated nearly 7,500,000 media pitches, and marketed and promoted nearly 1,500 brands to the media, small businesses and consumers. www.helpareporter.com.

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