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TMCNet: 'Buongiorno launches loyalty programme for Proximus'

[February 09, 2010]

'Buongiorno launches loyalty programme for Proximus'

Feb 09, 2010 (DMEUROPE via COMTEX) -- Mobile entertainment specialist Buongiorno has launched new loyalty programme Play&Gold for Belgacom's prepaid mobile unit Proximus. The service launched on 28 January in Belgium and uses the same CRM platform Buongiorno already uses with Telefonica O2 Top-Up Surprises in the UK and Telecom Italia Mobile. Play&Gold offers Proximus customers an instant reward every time they top-up their account with EUR 15 or more. Once a customer has recharged their mobile account, they receive a text message containing a unique code and directing them to the relevant Proximus site to discover and redeem their prize. Depending on the amount topped-up, the customer is eligible for different prize pulls: Silver or Gold. Everyone that tops-up by more than EUR 15 is eligible to play, and everyone who plays is guaranteed a reward.

Rewards are varied and changing and include mobile usage related prizes such as free texts or voice minutes, as well as physical prizes such as digital cameras, shopping vouchers, cinema tickets, race day tickets and spa experiences. Each euro recharged gives the chance to win the Grand Prize of a Home Cinema system, with the draw taking place in February.

Distributed for DMeurope.com via M2 Communications (www.m2.com)

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