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TMCNet: Research and Markets: 2007-08 Australia Home-Based Business Overview and Comprehensive Market Opportunity Assessment

[January 06, 2010]

Research and Markets: 2007-08 Australia Home-Based Business Overview and Comprehensive Market Opportunity Assessment

DUBLIN --(Business Wire)-- Research and Markets (http://www.researchandmarkets.com/research/d3ae79/200708_australia) has announced the addition of the "2007-08 Australia Home-Based Business Overview and Comprehensive Market Opportunity Assessment " report to their offering.

This report is a comprehensive look at the HBB landscape, and presents a framework for understanding its growth and evolutionary patterns, and for developing strategies and taking action in this diverse marketplace.

Based on AMI's annual survey of home-based businesses across Australia, this study tracks a broad spectrum of issues pertaining to the adoption and usage of information technology and communications (ICT) solutions. AMI-Partners defines home-based businesses (HBBs) as an income generating entities based in the home. The individuals running these business establishments are self-employed and do not work for a larger corporation.

Products and services covered in this study include established and emerging hardware, software, applications and business process solutions. Also included are such issues as spending, behaviors, decision influencers, channel preferences, outsourcing, and service/support. Further, the study encompasses detailed firmographics, critically important technology attitudes, and strategic planning priorities.

This is one of a continuing series of reports drawn from AMI's proprietary surveys of home-based in North America, Latin America, Europe and the Asia-Pacific region. AMI's comprehensive data on IT, Internet, e-business and communications investment and usage are presented in a highly actionable, graphical format with go-to-market insights and analysis.

Key Topics Covered: Australia HBB Overview Report Outline Australia HBB Management Summary: The HBB Narrative Australia HBB Prologue Australia HBB Definition: What is a Home-Based Business (HBB) Australia HBB Management Summary Australia HBB Landscape and Profile Australia HBB Snapshot - Firmographics Australia PC HBB Snapshot Australia HBB Valuation Many Vendors Do Not Understand The Interrelationships Between Technology Drivers, Attitudes and Formation (News - Alert) Behavior Causing Marketing Missteps AMI Has Identified Four HBB "Formation Kernels" Australia HBB - A Comparative View Across HBB Mindsets Australia HBB Formation Drivers: Mindset of the HBB Australia HBB AMI Has Developed a 3-Phase Maturity Model Australia HBB Technology Adoption Evolution Australia HBB - A Comparative View of Firmographics Across HBB Mindsets There Are 10 Technology Themes Driving the HBB Market Australia HBB Attitudes: Strategic Importance of Various Technology - Related Areas Australia HBB Summary Conclusions and Market Opportunities Australia HBB Market Overview and Opportunities Australia HBB Market Overview: Expanded Technology Penetration Australia HBB Detailed Breakout of IT/Telecom Spending Areas Australia HBB Software Snapshot of Technologies Australia HBB Topline Home-Based Business Market Report Australia HBB - Economic Outlook Australia HBB Summary Australia HBB Survey Methodology Australia HBB - Definitions by Type of Business Australia HBB - Definitions by Type of Vertical Australia Home-Based Business Survey Methodology Overview Australia HBB Field Work: Error Margin of Sampling Australia HBB Sampling Pool by Type of Business Australia HBB Weighting Factors Australia HBB - AMI Sample Distribution Sections Section 1: Australia HBB Demographics & Background Section 2: Australia HBB Attitudes and Strategic Directions Section 3: Australia HBB Computing Section 4: Australia HBB Printers Section 5: Australia HBB Software Section 6: Australia HBB Telecom/Internet/Online Applications Section 7: Australia HBB Networking Section 8: Australia HBB IT Security & Storage For more information visit http://www.researchandmarkets.com/research/d3ae79/200708_australia.

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