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TMCNet: BlogHer Launches Family Connections, A Community Journalism Initiative Focused on Parenting in the Digital Age, Supported by Sponsorship and Technology from Sprint

[December 01, 2009]

BlogHer Launches Family Connections, A Community Journalism Initiative Focused on Parenting in the Digital Age, Supported by Sponsorship and Technology from Sprint

BELMONT, Calif. --(Business Wire)-- BlogHer, the leading participatory news, entertainment and information network for women online, is pleased to officially announce the launch of Family Connections, a community journalism initiative on digital parenting.

Made possible by support from Sprint (News - Alert) (NYSE: S), Family Connections spotlights how tech-savvy moms use technology, and the impact technology has on the lives of their families. BlogHer's Momspotters post daily reports in BlogHer's Family Connections Group, and provide updates using real-time tools, such as Twitter and text messages. The entire community will be able to access and engage with Momspotter reports via BlogHer's new Momspotting Map.

"Mobile technology is having as revolutionary an effect on parenting as the automobile, transforming how families interact and how parents socialize our children," said Lisa Stone, co-founder and CEO, BlogHer. "Led by these excellent bloggers and parenting commentators, we are committed to demonstrating the day-to-day effect of digital technology on family connections." Through this initiative, the award-winning BlogHer community hub will continue pursuing grassroots community journalism according to the same editorial standards long expected from traditional media. Previous initiatives include "Election 2008 | Voter Manifesto", "Letter to My Body" and an ongoing review of health care policy reform, in collaboration with the Sunlight (News - Alert) Foundation and OpenCongress.org.

"Sprint is proud to provide sponsorship and technology to support this innovative community journalism initiative," said Steve Gaffney, vice president of Sprint corporate marketing. "As a leader in mobile technology, Sprint sees great value in partnering with initiatives, such as BlogHer, that help families stay organized and connected through mobile phones and Internet connectivity." About BlogHer Founded in February 2005 by Elisa (News - Alert) Camahort Page, Jory Des Jardins and Lisa Stone, BlogHer's mission is to create opportunities for women who blog to pursue exposure, education, community and economic empowerment. BlogHer is the leading participatory news, entertainment and information network for women online and creates opportunities for its members via a community hub (http://blogher.com), annual conferences and a publishing network of more than 2,500 qualified, contextually targeted blog affiliates. BlogHer provides the highest quality content on a range of topics, with all blogs continually edited to meet strict editorial standards, including content quality, category relevance and blog frequency. BlogHer enjoys a strategic partnership with iVillage, part of Women@NBCU, which includes other NBC Universal (News - Alert) brands including Bravo and Oxygen. BlogHer's investors include Venrock, Peacock Equity, a joint venture between NBC Universal and GE Commercial Finance's Media, and Azure Capital Partners.

About Sprint Nextel (News - Alert) Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two wireless networks serving more than 48 million customers at the end of the third quarter of 2009 and the first and only 4G service from a national carrier in the United States; industry-leading mobile data services; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. The company's customer-focused strategy has led to improved first call resolution and customer care satisfaction scores. For more information, visit www.sprint.com.

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