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Avistar Consolidates Sales and Marketing Functions under Leadership of Its CMO
[September 13, 2009]

Avistar Consolidates Sales and Marketing Functions under Leadership of Its CMO


Sep 08, 2009 (Close-Up Media via COMTEX) -- Avistar Communications announced that its sales and marketing functions will be combined under the leadership of Stephen Epstein, Avistar's CMO.

Additionally, Darren Innes has resigned from the position of General Manager, Global Sales. The company said the change is effective immediately.

"As we focus on aligning our business and go-to-market strategy in order to capture the ever-growing demand for visual communications, it was evident that a closer alignment between sales and marketing would allow Avistar to better leverage the teams' collective capacity while building an account management structure that is able to respond to the growing demands of both our upcoming and current partners," said Bob Kirk, CEO of Avistar.



"There has always been a partnership between sales and marketing at Avistar, but as our business expands, it has become clear that both sales and marketing need to be much closer aligned in order to respond to increasing opportunities within the unified visual communications market," noted Stephen Epstein, Avistar's CMO. "Our portfolio of technologies, products and solutions has now expanded well beyond our traditional desktop solution, which makes the sales process more demanding." Avistar is a developer of visual communications solutions.

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