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TMCNet: Greek Skincare Line Mastic Spa to Debut on ShopNBC

[July 30, 2009]

Greek Skincare Line Mastic Spa to Debut on ShopNBC

MINNEAPOLIS, MN, Jul 30, 2009 (MARKETWIRE via COMTEX) -- ShopNBC (NASDAQ: VVTV), the premium lifestyle brand in electronic retailing, today announced that Mastic Spa, a unique line of Greek beauty products, will debut on ShopNBC Friday, July 31. As the only skincare line based on mastic -- a timeless and treasured Greek ingredient -- Mastic Spa provides a plethora of health and beauty benefits. Two premiere shows will air at 7:00 am and 2:00 pm EDT.

ShopNBC is available anywhere: cable and satellite TV, mobile devices (iPhone and iPod Touch), online at www.ShopNBC.com, and streamed live at www.ShopNBC.TV.

Mastic Spa is a skincare line created by Sodis Labs, which was established in 1875. Sodis Labs has earned a reputation for making ground-breaking discoveries in the development of natural mastic resin based products since the early 1980s. Mastic resin, the key ingredient in all Mastic Spa products, is known for its medicinal properties and therapeutic benefits to the skin. This elixir, which seeps from the mastic tree, is extremely rare and found only in the southern region of the Greek island, Chios. Eleni Zannikos, part of Mastic Spa, will be the special on-air guest for the show's debut.

Sodis Labs' George Sodis, pioneer and visionary, said: "Our collaboration with ShopNBC is quite special. From a channel that sells premium lifestyle merchandise, the launch of our skincare line is an honor, reward, and recognition of the extraordinary properties of our mastic-based products. We believe that the unique value of mastic and its properties will enthuse the American public, and we expect that Mastic Spa will earn a place in their hearts and minds as a new discovery and their new beauty choice." Donna Tarantino-Loyle, Director of Health & Beauty at ShopNBC, said: "We are excited to bring this head-to-toe, indie beauty line to our channel. Mastic Spa has taken natural, indigenous ingredients and blended them with science to create exceptional products exclusive to Greece. We are very much looking forward to bringing the romance of Greece to our customers through Mastic Spa products." Suzanne Coppenrath, CEO of The Rana Group, Mastic Spa's representative for U.S. television, said: "We are proud to represent Mastic Spa in their first ever television appearance in the United States. ShopNBC provides a wonderful platform to introduce the ancient and mythical mastic, which has been used for centuries by Greeks in medicinal and cosmetic applications. We are confident that viewers across the country will be enchanted with this magnificent product line of cosmetics, bath, and body." During Mastic Spa's two premiere shows on ShopNBC, a variety of skincare products will be featured: Mastic & Wine 3-Piece Skincare Set (C37000) -- This potent anti-aging line from Mastic Spa combines wine with mastic to address the free radicals of our skin with antioxidants. The set includes the Mastic Defense Cleansing Milk, Mastic Defense 24 Hour Moisturizing and Rejuvenating Cream, and Serinkle Rapid Acting Wrinkle Serum.

Mastic Soap 4-Pack (C37006) -- Mastic Spa was honored with Shecky's "Best of the Best All Natural Face Soap" in 2006. This all natural 4-piece collection comes with Chocomastic, Emporios, Merikounda, and Agia Markela soaps.

Mastic Body Sets come in a number of different formulas, including Mastic & Honey (C37003) to achieve relaxation and Mastic & Olive (C37005) for deep hydration. Each 3-piece set includes body milk and two other products centered around its unique ingredient.

To learn more about these and other Mastic Spa products available at ShopNBC, please visit www.ShopNBC.com.

About ShopNBC ShopNBC is a multi-channel electronic retailer operating with a premium lifestyle brand. The shopping network reaches 73 million homes in the United States via cable and satellite television: DISH Network channels 134 and 228; DIRECTV channel 316. Programming is also streamed live on the web at http://www.ShopNBC.TV. Its companion Internet site, http://www.ShopNBC.com, is recognized as a top e-commerce site. ShopNBC is owned and operated by ValueVision Media (NASDAQ: VVTV).

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=1033678 Contact: Anthony Giombetti ShopNBC 612-308-1190 Email Contact SOURCE: ShopNBC http://www2.marketwire.com/mw/emailprcntct?id=D099760DC26421CF

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