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TMCNet:  Silverpop Names Vice Presidents of Production Operations and Support Services

[June 05, 2009]

Silverpop Names Vice Presidents of Production Operations and Support Services

ATLANTA --(Business Wire)-- Silverpop, a leading provider of B2C customer engagement marketing solutions and multichannel B2B marketing automation, has added two vice presidents to its senior management team. Kelly Thompson joins Silverpop as vice president of production operations and Clara Hoban, formerly director of support and training, has been promoted to vice president of support services.

Thompson has extensive experience in supporting some of the nation's largest databases and most frequently visited Web sites. She comes to Silverpop with a solid track record of managing multiple data centers for companies requiring constant uptime. Previously she was vice president of platform services at LexisNexis (through its acquisition of ChoicePoint) where she managed more than two petabytes of data and 3,000 servers. Prior to ChoicePoint, Thompson was senior director for CNN, one of the largest and most profitable news and information companies in the world. In this capacity, she played key roles in the development of highly successful Web sites for CNN and critical infrastructure for Turner Broadcasting System, including, one of the most popular news Web sites in the world with more than 37 million users each month. Given its focus on breaking news, was architected to handle immense traffic loads without failure.

Clara Hoban joined Silverpop in 2007 and led the client support and training team's transformation to provide 24 hour, global, multi-product support. Hoban has a strong client service background in the e-commerce and direct marketing industries. She came to Silverpop from Overton's Management Group where she served as call center director. She also spent several years in client service and customer support roles at Ecometry Corporation.

"These positions are very important to ensuring client success," said Bill Nussey, CEO of Silverpop. "Under Clara's direction, Silverpop's client support services have grown in depth and breadth. Kelly brings world-class experience in managing massive hardware and software infrastructure operations and will assure the highest reliability, scalability and availability of Silverpop applications across all our data centers." Silverpop Silverpop's Engagement Marketing suite helps turn prospects into customers, and customers into fans. Companies rely on Silverpop's Engage platform to create and manage multichannel marketing campaigns, reaching millions of individuals — one at a time — enhancing lifetime customer value and brand loyalty. Silverpop's Engage B2B platform seamlessly scores sales leads, nurtures them through the pipeline and measures campaign return on investment. And Silverpop's strategic counsel, service and support helps clients with the precise level of training and advice needed to quickly improve campaign results and ROI. Silverpop makes it easy and affordable for marketers to create, automate and execute campaigns ... from first click to lifetime customer. With offices in the United States, England and Germany, Silverpop's engagement marketing technologies are used by industry-leading brands worldwide. More information is available at

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