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TMCNet: FRIENDSTER NAMES ADMAX NETWORK EXCLUSIVE SALES PARTNER IN INDONESIA

[January 20, 2009]

FRIENDSTER NAMES ADMAX NETWORK EXCLUSIVE SALES PARTNER IN INDONESIA

Jan 20, 2009 (AsiaPulse via COMTEX) --
(Full text of statement. Contact details below.)
MEDIA RELEASE PR33240
Friendster Names Admax Network Exclusive Sales Partner in
Indonesia
JAKARTA, Jan. 21 /PRNewswire-AsiaNet/ --
Leading Digital Ad Network in Southeast Asia to bring
Indonesian Advertisers to Friendster
Friendster, Inc., a top 20 global website based on traffic
and the #1 social network in Asia, today announced that it has
further strengthened its sales partner alliances by appointing
Admax Network as the official Indonesia sales partner for
online advertising and sponsorship campaigns sold on
Friendster. Admax Network will provide advertisers standard,
custom and innovative ways to launch marketing programs on
Indonesia's #1 social network.
Admax Network, a leading website representation and digital
advertising network of premier local and international sites in
South East Asia, will leverage its strong relationships with
local advertisers in Indonesia to help them to create
compelling brand, product and service campaigns on Friendster,
a top-3 web site, and the #1 mobile site in the country.*
"Partnering with Admax Network enables us to create local
and regional campaigns for brand advertisers and marketers in
Indonesia," said Aaron Barnes, vice president of global sales
and business development for Friendster. "Indonesia's display
ad market is expected to grow 30% in 2009 with the search
market growing 191%,**** and Indonesia is also is also a
burgeoning market for Friendster. Today over 20% of our daily
active users come from Indonesia making Friendster the perfect
place for local brands to engage with consumers online. We look
forward to further monetizing our Indonesia traffic in
partnership with Admax Network," he said.
"Our new exclusive agreement in Indonesia with Friendster,
the # 1 social network in Asia and Indonesia, represents an
exciting period for Admax Network. Friendster is renowned for
providing an outstanding user experience and delivering dynamic
advertising solutions," said Peter Goldworthy of PT Admax
Network Indonesia, Admax Network's Indonesian subsidiary. "With
2009 set to be a break out year for digital advertising in
Indonesia, I cannot think of a better time for our partnership
to begin," he said.
Friendster Leads in Indonesia
Friendster is the #1 social network in Indonesia and more
than 5 times larger than the next largest social network in
Indonesia. In Indonesia, Friendster has over 5 million monthly
unique visitors to Friendster.com as of November 2008.*** Since
there are over 25 million Internet users in Indonesia, about
20% percent of Indonesia visited Friendster in November. With
over 15 million registered users in Indonesia, about 60% of
Indonesia's Internet users have a Friendster account. A typical
user spends 30 minutes a day on Friendster and visits
Friendster several times a week, communicating with friends and
sharing and consuming content through a suite of features,
creating a great platform for local advertisers.
Friendster Leads in Asia and is a Top 20 Global Website
Friendster is the #1 social network in Asia,** with over 75
million registered users from Asia. In Asia, Friendster has
more monthly unique visitors than any other social network.
Plus, Asia is the largest market of Internet users (Asia has
41% of the world's Internet users while the U.S. has only 19%),
and Asia is the fastest growing region in the world.**
Friendster has a loyal and growing user base throughout Asia in
the following top 10 countries for Friendster: Australia,
China, Hong Kong, India, Indonesia, Japan, Malaysia, the
Philippines, Singapore and South Korea.
Friendster is a top 20 global website in the world in terms
of traffic, serving over 19 billion page views a month.**
Friendster is also the leader in "user engagement" among the
top five global social networks, with users spending an average
of 190 minutes per visitor per month on http:/
www.friendster.com.**
About Friendster
With more than 95 million members worldwide, Friendster is a
leading global online social network. Friendster is focused on
helping people stay in touch with friends and discover new
people and things that are important to them. Online adults, 18
and up, choose Friendster to connect with friends, family,
school, social groups, activities and interests. Friendster
prides itself in delivering an easy-to-use, friendly and
interactive environment where users can easily connect with
anyone around the world via http://www.friendster.com or
m.friendster.com from any Internet-ready mobile device.
Friendster has a growing portfolio of patents granted to the
company on social networking, with more expected over the next
several months. Headquartered in Mountain View, California,
Friendster is backed by Kleiner Perkins Caufield & Byers,
Benchmark Capital, DAG Ventures, IDG Ventures and individual
investors. For more information, visit: http:/
www.friendster.com.
About Admax Network
Admax Network was launched in 2006 as a subsidiary of the
Digital Marketing Solutions (DMS) Group. With operations in
Indonesia, Malaysia, Singapore, Thailand, the Philippines, and
Vietnam, the network represents leading local and global
digital publishers in Southeast Asia and has a network of over
500 premier sites reaching over 47 million people monthly, and
offering relevant local media content via online and mobile
platforms. Admax is committed to providing marketers with
simple but effective access to targeted consumers whilst
enabling top agencies and publishers the ability to grow their
advertising revenue and measure results. For more information,
please visit http://www.admaxnetwork.com.
* Opera mobile report, October 2008
**comScore Media Metrix, Worldwide Data, October 2008
***Google Analytics and Friendster Internal Data, November
2008
****Yahoo! / Nielsen Online Study, December 2008
SOURCE: Friendster, Inc.
CONTACT: Lerin O'Neill of The Hoffman Agency,
+1-408-975-3037,
mobile, +1-408-832-7083,
press@friendster.com,
for Friendster

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