Contact Center Solutions Industry News

TMCNet: Alltel Wireless Launches First Ringtone Subscription Plan With Zed's RealTone JukeBox VIP Club

[November 10, 2008]

Alltel Wireless Launches First Ringtone Subscription Plan With Zed's RealTone JukeBox VIP Club

DENVER, CO, Nov 10, 2008 (MARKET WIRE via COMTEX) --
Zed, the leading mobile content company worldwide in terms of
revenue and geographical presence, together with Alltel Wireless,
America's largest network, today announced the availability of Zed's
RealTone JukeBox VIP Club subscription application for Alltel
Wireless subscribers nationwide. The RealTone JukeBox VIP Club is an
exclusive application featuring real-music ringtones and offers from
all four major record labels, including Sony BMG, Universal Music
Group, Warner Music Group and EMI at a discounted monthly subscription
price of $5.99.
The RealTone JukeBox VIP Club is the only real-music ringtone portal
offered with Alltel's Connect Pack, a new data package that allows
customers to save money and time by making more use of their
handsets' features. Through the RealTone JukeBox VIP Club, members
have access to many of the hottest major and independent label
ringtones, in addition to being part of an engaging customer loyalty
program including exclusive content offers.
"We are thrilled to be launching this new real-music ringtone model
to our customers," said Kristi Crum, director data products for
Alltel Wireless. "Through Zed's offering we're able to provide our
customers with an added-value VIP music and ringtone experience at an
affordable monthly price."
With this cost-effective subscription-based offer, Alltel Wireless
customers with a Connect Pack will receive three tones monthly from
RealTone JukeBox VIP Club in addition to other exclusive offers.
RealTone JukeBox VIP Club is built from the same platform and
interface as the classic a la carte version of the RealTone JukeBox,
which is currently available for all Alltel Wireless customers to
download through Alltel's Shop application.
"We are delighted to be a key part of the new Alltel Connect Pack
bundle," said Ted Suh, chief marketing officer for Zed's U.S.
operations. "Through RealTone JukeBox VIP Club, Alltel Wireless
customers not only get major and independent label ringtones, but
they also get the complete VIP experience every month on their phone
through exclusive pre-leases and cuts, giveaways and free credit
offers."
RealTone JukeBox is Zed's flagship award-winning BREW application and
it has aided in the delivery of more than 90 million pieces of mobile
content since 2004. Contributing to the success of music-related BREW
downloads are Zed's long-standing industry relationships with U.S.
wireless carriers and some of the most recognizable names in the
media and content industry. Zed's family of BREW applications
delivers real music ringtones, polyphonic ringtones, voicemail
greetings and wallpapers through the RealTone JukeBox, Univision
Tonos, Alltel's RealTone JukeBox for Celltop, RingTone JukeBox, mTat2
Wallpapers, Voicemail MAX, Musica Real and GAC Country Ringtones.
About Zed
Zed in the U.S., formerly 9 Squared, is a mobile entertainment
company with solutions that span the entire mobile media value chain,
including mobile applications, content distribution, technology
licensing and direct-to-consumer services. Equipped with a deep
catalog of premium mobile content and extensive wireless distribution

partnerships, Zed is the #1 independent distributor of mobile content
in the United States. Zed's U.S. operations are backed by the parent
company Zed Worldwide, the leading mobile entertainment company in
terms of revenue and geographical presence. Zed's U.S. headquarters
are in Denver, Colorado. To learn more visit www.zedusa.biz.
About Alltel Wireless
Alltel is owner and operator of the nation's largest wireless network
and has more than 13 million wireless customers. For more information
about Alltel, please visit www.alltel.com.
Alltel Wireless received the highest numerical score among wireless
cell phone providers in a tie in the Southwest region of the
proprietary J.D. Power and Associates 2008 Wireless Call Quality
Performance StudySM - Vol. 1. Study based on 23,472 wireless users
measuring 5 providers in the Southwest region (AR, KS, MO, OK, TX)
and measures opinions of consumers with the call quality of their
wireless service. Proprietary study results are based on experiences
and perceptions of consumers surveyed in October 2007 and January
2008. Your experiences may vary. Visit jdpower.com.

Contact:

Zed
Megan Moody
Phone: 1.303.567.6352
megan.moody@zed.com

Weber Shandwick for Zed
Christine Emerson
Phone: 1.425.452.5478
cemerson@webershandwick.com

Alltel Wireless
Lucie Pathmann
Phone: 1.501.905.5553
lucie.r.pathmann@alltel.com

SOURCE: Zed
mailto:megan.moody@zed.com
mailto:cemerson@webershandwick.com
mailto:lucie.r.pathmann@alltel.com

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