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TMCNet: SONY: Sony launches new Quantum of Solace' themed ad campaign

[October 15, 2008]

SONY: Sony launches new Quantum of Solace' themed ad campaign

(M2 PressWIRE Via Acquire Media NewsEdge)
RDATE:15102008

Sony has today unveiled a new ad campaign exclusively shot with Daniel
Craig as James Bond. It coincides with the launch of one of this year's
most hotly anticipated films, Quantum of Solace by Sony Pictures, which
is hitting cinemas across the UK on October 31st.

Designed to highlight Sony's High Definition products, the campaign
will roll out throughout autumn encompassing cinema, TV and in store
advertisements.

Additionally, an official licensed limited edition 007 VAIO laptop -
the Bond Z Series - is available from Sony Style and selected Sony
Centres.

Matt Coombe, General Manager, Marketing, Sony United Kingdom Ltd, said:
"The campaign demonstrates that Sony delivers the whole entertainment
package, from content to equipment, bringing together Sony's leadership
in High Definition with one of the world's most powerful movie

franchises, as well as giving us a great opportunity to showcase our
world's first 200Hz technology. Sophistication, quality and
international appeal make James Bond a perfect fit with the Sony brand".

The new advert will be broadcast on 15th October at 9:10pm on Channel
4.

((M2 Communications Ltd disclaims all liability for information
provided within M2 PressWIRE. Data supplied by named party/parties.
Further information on M2 PressWIRE can be obtained at
http://www.presswire.net on the world wide web. Inquiries to
info@m2.com)).

Copyright ? 2008 M2 Communications Ltd.

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