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Research and Markets: Examine Sony's Digital Photo Frame Product
Strategy as the Digital Photo Frame Market Becomes Increasingly
Comptetitive
(M2 PressWIRE Via Acquire Media NewsEdge)
RDATE:14102008
Dublin - Research and Markets
(http://www.researchandmarkets.com/research/2368e1/back_in_the_game)
has announced the addition of the "Back in the Game: Sony's Digital
Photo Frame Product Strategy" report to their offering.
Sony first launched its digital photo frame products back in 1999 but
withdrew from the market in 2001 on poor sales performance. After a few
years of inactivity, Sony once again tapped into the market and
unveiled three S-Frame digital photo frames at PMA 2008. However, the
current digital photo frame market, following years of development,
features a high level of standardization and little entry barriers for
newcomers. As a result, digital photo frame brands abound in the
market, and price competition is fierce.
This report looks into Sony's re-entry into the market and the
company's strategy to make a difference. Also, Sony's ways of shaping
and positioning the S-Frame products will be analyzed as well.
Key Topics Covered:
-Analysis of News Coverage on Sony Digital Photo Frames
-Sony's Digital Photo Frame Product Strategy
-MIC Perspective -Appendix
List of Tables
Table 1 Sony S-Frame Digital Photo Frame Pricing by Function
List of Figures
Figure 1 Amount of News Coverage on Sonys Digital Photo Frames, 1998
-2008
Figure 2 Sony Launches New Digital Photo Frames at PMA 2008
Figure 3 Sony S-Frame Digital Photo Frame Accessories
Figure 4 Sony S-Frame Digital Photo Frame Display Modes
Figure 5 Transmission Models of Sony S-Frame Digital Photo Frames
Figure 6 Value Network Analysis of Sony S-Frame Digital Photo Frames
Figure 7 Prices and Competitiveness of Major Digital Photo Frame Brands
Mainstream Products by Display Size
For more information visit
http://www.researchandmarkets.com/research/2368e1/back_in_the_game
CONTACT: Laura Wood, Senior Manager, Research and Markets
Fax: +1 646 607 1907 (US)
Fax: +353 1 481 1716 (Rest of World)
e-mail: press@researchandmarkets.com
((M2 Communications Ltd disclaims all liability for information
provided within M2 PressWIRE. Data supplied by named party/parties.
Further information on M2 PressWIRE can be obtained at
http://www.presswire.net on the world wide web. Inquiries to
info@m2.com)).
Copyright ? 2008 M2 Communications Ltd.
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