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TMCNet: YUSEO: YUSEO at E-Commerce Expo 2008 Conducting an effective strategy on Internet based on the performance

[October 07, 2008]

YUSEO: YUSEO at E-Commerce Expo 2008 Conducting an effective strategy on Internet based on the performance

(M2 PressWIRE Via Acquire Media NewsEdge)
RDATE:07102008

YUSEO measures and improves internet performance, in order to optimise
customer satisfaction and ROI. Using an innovative combination of
quantitative and qualitative behavioural surveys centred on user
experience and based on its proprietary tools, Yuseo guarantees maximum
efficiency and reliability in its recommendations. Make sure you meet
YUSEO at booth 214 and during its conference: 29th October 2008 at 11 am

When Justin Opie (Event Director, E-Commerce Expo) mentioned "The first
E Commerce Expo in 2007 was a real triumph and with online sales
growing at around 30% per annum e-commerce makes up a significant route
to market," Yuseo felt that this event was a genuine place to promote
its innovative approach to web performance.

At E-Commerce Expo 2008, YUSEO will be presenting different examples of
various projects illustrating benefits of the mixed quantitative /
qualitative user surveys. More specifically, a focus on Web-Behave will
take place, this proprietary tool facilitating online remote user
behavioural quantitative tests requiring no prior technical
developments on the tested web site.

What is an appropriate way to handle the issues raised by the Web in
terms of ROI and customer satisfaction? How does one devise efficient
dashboards to steer website performance based on reliable behavioural
data, and to highlight the right indicators? What analytical keys
should one use when confronted with the sheer magnitude of information
available through web analytics? Some traditional methods in interface
usability, mostly related to the sample size of users involved
(usability tests, eye-tracking), show some operational limitations when
it comes to hierarchise and prioritise problems. In 2005, Yuseo started
introducing user-behaviour quantitative study tools. Allowing an
effective combination of quantitative / qualitative approaches, it
enables to assess the true website performance and to deliver reliable,
objective and lasting measurements.

Gathering all relevant information of the user experience, Yuseo can
thus provide a detailed snapshot of the website's performance based on
the capture and analysis of all participants' interactions to
understand their true behaviour.

With data collected from more than 35.000 users throughout different
projects (BtoC and BtoB), Yuseo has built up a strong experience in
understanding behavioural patterns and leverages to optimise Internet
performance in accordance to its clients strategy on Internet.

Concerned with raising awareness in interactive systems usability and
with disseminating knowledge on the issue, Yuseo provides an
entertaining approach to the subject by making a parallel between the
world of Web strategy and that of games. Web investments often turn up
to be more hazardous than it seems, particularly because they are based
on monitoring data that are sometimes insufficient and / or complex to
efficiently analyse with respect to the channel's interactive
characteristics. Moreover, YUSEO is intent on giving a simple message:
"Bet on reliable performance metrics and customer satisfaction." About
Yuseo - www.yuseo.com Yuseo, formed in January 2001, is a leading
agency in France which specialises in carrying out studies and
consultancy in human interface ergonomics : internet, intranet, IVR,
software, mobile phones,
With an experienced team of 20 people including 11 HCI consultants,
Yuseo focuses on delivering performance for its clients in their
interactive investments over the long term.

About E Commerce Expo - www.ecommerceexpo.co.uk

E Commerce Expo runs on 28th and 29th October in the National Hall,
Olympia, London. E Commerce Expo ran for the first time in October 2007
when it delivered 2443 attendees (ABC Audited) and over 100 exhibiting
companies. For 2008, 3500 attendees are expected and 130 exhibiting
companies.

CONTACT: Sandrine Pichavant, YUSEO
Tel: +33 1 40 33 30 01
e-mail: spichavant@yuseo.com
WWW: http://www.yuseo.com
WWW: http://www.lergonome.org
E Commerce Expo
WWW: http://www.ecommerceexpo.co.uk

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Copyright ? 2008 M2 Communications Ltd.

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